How to Dropship Labubu Toys in 2025 for Big Profits?

Introduction – The Phenomenon of Labubu in 2025

In 2025, few toys have ignited as much obsession and commercial opportunity as Labubu—a designer vinyl character that’s gone from niche art collectible to full-blown global craze. Originally crafted by renowned Hong Kong-based artist Kasing Lung in collaboration with Pop Mart, Labubu blends “ugly-cute” charm with a dark, whimsical aesthetic that resonates deeply with Gen Z and millennial collectors. Its signature exaggerated expressions, furry texture variants, and countless themed series (from pirates to candy monsters) have turned it into an icon of subcultural cool.

Labubu isn’t just popular—it’s exploding. According to Fox Business, Labubu-related products generated over $418 million in global sales in the first half of 2025 alone, surpassing many traditional toy categories. It’s dominating marketplaces like Amazon, TikTok Shop, and eBay—where DemandSage reports that over 19,000 listings for Labubu appeared in Q2 2025, with watch time on Labubu-related TikToks quadrupling in just one month.

What’s driving this growth? A perfect storm of cultural momentum, emotional resonance, and social media virality. Labubu sits at the intersection of fashion accessory, pop art, and childhood nostalgia—meaning buyers range from teens to serious adult collectors. The rise of blind box culture and unboxing content has only amplified demand, making each figure not just a purchase but an experience.

For dropshippers, this presents a rare opportunity: a high-demand, visually compelling product line with deep emotional value and strong collectibility—without the saturation or commoditization seen in traditional toys. The market is active, the margins are strong, and with the right sourcing and positioning, Labubu might just be your ticket to explosive sales in 2025.

What Makes Labubu So Viral – Design, Culture, and Collectibility

Labubu isn’t your average plush or vinyl figure—it’s a cultural moment. What sets it apart from generic toys is not just the aesthetic but the emotion it evokes and the community it fuels. At first glance, Labubu’s “ugly-cute” expression, oversized eyes, and mischievous grin may seem offbeat, but therein lies the genius: it's different, polarizing, and unforgettable.

A Designer Toy That Speaks a Different Language

Labubu’s origins lie in the art toy movement, where toys are not just for kids but are miniature canvases of emotional storytelling. Created by Kasing Lung and released through Pop Mart, each Labubu series (e.g., Forest Night, Pirate Ship, Candy Monster) reflects distinct themes of loneliness, mischief, wonder, and rebellion. Its rough-edged textures, scruffy fur, and hand-painted-style details tap into an aesthetic rarely seen in mass-produced toys.

Moreover, the blind box format—where buyers don’t know exactly which figure they’ll receive—adds an element of mystery and gamification. This collectible mechanic is not only lucrative but drives repeat purchases, social sharing, and secondary market activity.

The Emotional Currency of Gen Z Collecting

One major driver of Labubu’s virality is emotional identity. Gen Z and young millennials aren’t just buying toys—they’re curating moods, forming micro-identities, and expressing nostalgia through collectibles. According to Retail Dive, Gen Z’s obsession with Labubu stems from its combination of emotional resonance and aesthetic uniqueness, perfectly suited to “shelfies” (shelf displays), desk setups, and social media lifestyle posts.

Collecting Labubu isn’t about possession; it’s about belonging—to a subculture, to a fandom, to a version of oneself that finds beauty in the quirky and strange. The display of Labubu toys, especially limited editions, becomes a form of social signaling—a way to say “I get it” to others in the know.

Celebrity Exposure & Streetwear Influence

Adding fuel to the fire, celebrities and influencers have embraced Labubu as a symbol of alternative fashion and aesthetic rebellion. From pop stars using Labubu charms on their designer bags to influencers creating ASMR unboxing videos that go viral, Labubu has found itself at the crossroads of toy culture and high fashion. According to Northeastern Global News, this mainstream crossover is what turned Labubu into more than a toy—it’s a “flex” item, a mood board object, and a collectible status symbol.

The result? A toy that hits every sweet spot: aesthetic uniqueness, emotional depth, cultural relevance, and viral shareability. It’s no wonder Labubu continues to dominate marketplaces, drive bidding wars on limited editions, and become a cornerstone of 2025’s designer toy boom.

Market Data & Sales Trends for Labubu

When it comes to cold hard numbers, Labubu’s success is anything but speculative. It's backed by explosive sales growth, surging resale values, and a global fanbase that can’t seem to get enough. From standard blind boxes to ultra-rare collector editions, Labubu has cemented its status as one of 2025’s most lucrative toy categories.

Pop Mart Revenue Skyrockets Thanks to Labubu

As the IP owner and manufacturer, Pop Mart has seen astronomical growth in recent years—largely driven by Labubu’s popularity. According to AP News, Pop Mart rolled out multiple new Labubu variants in 2025, including long-fur editions, micro figures, and seasonal collections. These product launches led to a 1,200% increase in plush toy sales, with Labubu accounting for over 40% of Pop Mart’s character line revenue this year.

Labubu’s reach has also gone global. Major surges in demand have been reported in Southeast Asia, North America, and the UK, where the rise of TikTok-fueled shopping has made Labubu a viral mainstay.

What Variants Are Selling Best?

The Labubu universe is not one-size-fits-all. Some versions are clearly outperforming others:

• Standard Blind Box Sets (like Candy Monster or Forest Night) continue to lead unit sales due to affordability and surprise mechanics.

• Limited Editions—like “Transparent Crystal Labubu” or seasonal gold-foil variants—often resell at 5–10x retail value on marketplaces like StockX and Grailed.

• Accessories and Mini Series (keychains, stickers, display domes) have emerged as impulse buys with strong upsell potential.

• Long-Fur Editions, a 2025 release, became instant hits among collectors, offering a tactile and visually richer experience.

As reported by DemandSage, TikTok mentions of “Labubu haul” and “Labubu unboxing” have grown by 300% in Q2 2025, suggesting that user-generated content is closely tied to which versions are trending. This kind of social proof not only influences demand but also price elasticity.

Resale Market: A Collector’s Economy

Labubu’s scarcity and emotional pull have made it a standout in the collector resale economy. On eBay, rare Labubu pieces consistently auction for $80–$300, depending on the series and condition. Meanwhile, regional fan groups on platforms like Xiaohongshu and Discord are driving informal trading networks and live bidding sessions.

The result? Labubu is not just a retail item—it’s a digital-age collector asset. And for dropshippers, this makes it especially valuable. Products with strong resale value and buyer obsession typically experience higher conversion rates, lower return rates, and better engagement with branding campaigns.

As 2025 progresses, the data is crystal clear: Labubu isn’t just a trend—it’s a cultural and commercial movement in full swing.

Risks & Warnings in the Labubu Trend

As with any viral product phenomenon, the meteoric rise of Labubu has its fair share of shadows. From counterfeit risks to legal headaches, the very things that make Labubu so desirable—scarcity, collectibility, emotional appeal—also make it vulnerable to volatility and bad actors. For dropshippers eager to ride the wave, it’s essential to understand the landscape of risks before diving in headfirst.

Counterfeits: Lafufu, Knockoffs, and Safety Hazards

One of the biggest threats to the Labubu market—and your reputation as a dropshipper—is counterfeit merchandise. The popularity of Labubu has led to a surge in fake lookalikes, most notably a rip-off brand known as “Lafufu”. While these knockoffs often mimic the style and packaging of the original, they lack quality control, ethical sourcing, and, most dangerously, product safety compliance.

According to a report by The Washington Post, U.S. regulators issued a warning in mid-2025 after several Lafufu dolls were found to pose choking hazards due to detachable parts and toxic materials. Dropshippers caught selling such items risk store bans, chargebacks, lawsuits, and serious reputational damage.

To protect yourself:

• Source only from verified suppliers (ideally via platforms like Syncee, Faire, or authorized Pop Mart distributors)

• Request product compliance certifications (EN71, CPSIA, etc.)

• Avoid listings that use vague naming conventions or altered spellings (e.g., “Lobobo”, “Laobubu”)

Hype Bubbles and Market Overheating

While Labubu’s growth is exciting, it also shares characteristics with speculative bubbles—sharp demand spikes, resale market inflation, and emotional overvaluation. According to Business Insider, there are increasing concerns that the Labubu trend could crash if collector fatigue sets in or if Pop Mart floods the market with too many variants.

This means dropshippers should:

• Avoid overstocking

• Start with test batches and short-run offers

• Monitor search trends closely for any downward shifts

• Diversify into related collectible or gift niches

By staying nimble, you can capitalize on Labubu’s peak while hedging against sudden drops in demand.

Legal, Copyright & Cross-Border Shipping Risks

Another concern lies in intellectual property (IP) enforcement. Pop Mart actively protects its designs and character rights, and unauthorized sales—especially of limited edition or designer collabs—can invite takedown notices or even legal action.

Additionally, international shipping of plush toys can trigger:

• Customs seizures, especially if product labeling or safety documentation is incomplete

• Delays due to material declaration issues

• Tariffs on toys imported to regions like the U.S. and EU

To mitigate legal and logistical risks:

• Always use correct product HS codes and documentation

• Ensure proper labeling in local language (if shipping internationally)

• Work with agents or suppliers experienced in shipping collectibles and designer toys

How Dropshipping Labubu Actually Works – Supply, Sourcing & Platforms

Successfully dropshipping Labubu products in 2025 means mastering a few key variables: reliable sourcing, compliance with intellectual property standards, and choosing the right platform for your audience. Unlike generic items, Labubu is a collectible with emotional and resale value, which makes sourcing and fulfillment twice as sensitive and three times as profitable—if done right.

Where to Source Labubu Products for Dropshipping

Labubu’s official creator, Pop Mart, maintains strict control over its distribution. While they do sell directly through their own retail channels and select marketplaces, authorized bulk suppliers are harder to access unless you partner through specific B2B platforms or sourcing agents.

One of the most legitimate channels for Labubu dropshipping is via curated platforms like Syncee. They’ve built integrations with suppliers offering designer toy lines, including IP products like Labubu, that are dropship-ready. These vendors offer:

• Access to real-time inventory for Labubu variants

• Fulfillment integration with Shopify or WooCommerce

• Verified authenticity and packaging compliance

For more flexibility or volume pricing, sourcing agents based in China, like those found through SourcinBox, can help you tap into accessory niches, such as Labubu-themed display boxes, keychains, bags, and figurine holders. According to SourcinBox’s blog, IP-based accessories like Labubu’s are now one of the fastest-growing sub-niches in their fulfillment ecosystem.

Understanding Supply Chain Nuances

Unlike traditional toys, Labubu figures come in various formats:

• Blind Boxes: Often packaged with concealed contents for a surprise. These are popular but harder to sell via dropshipping unless you clearly communicate the randomness.

• Limited Editions: High-margin, low-quantity, and time-sensitive. Dropshippers must confirm supply before listing.

• Accessories: Safer for beginner sellers; includes themed backpacks, desk stands, plush keychains, and Labubu-themed lifestyle items.

These nuances affect:

• Inventory visibility: Is it updated daily? Are limited editions tracked?

• Shipping times: Especially during high-demand periods (e.g., new releases or holiday seasons)

• Packaging integrity: Collectors demand mint-condition packaging, so fulfillment standards must be high

Choosing the Right Dropshipping Platforms

Your choice of selling platform can determine how successful your Labubu store becomes:

• Shopify: Best for brand control and scaling via social media ads. Allows full customization for storytelling and scarcity marketing around Labubu releases.

• Etsy: Works well for Labubu accessories and handmade-inspired products. High trust factor with U.S. and EU buyers.

• Amazon: Massive traffic, but riskier due to strict IP rules and aggressive competition.

• TikTok Shop: Ideal for targeting Gen Z with unboxing content, live selling, and UGC-fueled marketing.

• eBay: The go-to for collectors hunting rare Labubu drops or discontinued series.

Matching the right product format to the right platform is key. For instance, blind boxes perform exceptionally on TikTok because of the “unboxing mystery” experience, while rare editions fetch higher prices and trust on eBay due to its bidding and authentication support.

Marketing Strategies to Capitalize on the Hype

Labubu’s meteoric rise in 2025 isn't just a result of great design—it's the product of brilliant, organic, emotionally-charged marketing. For dropshippers, this is where the magic happens. While many sellers focus on just listing and shipping, the smart ones are riding the viral energy through storytelling, scarcity, and strategic influencer partnerships.

Unboxing, Blind Boxes & the Power of Mystery

The blind box format of Labubu products naturally lends itself to viral video content. TikTok and YouTube are flooded with creators filming dramatic “reveal” videos, where opening each box feels like uncovering buried treasure. These videos create an addictive dopamine loop for viewers and a strong impulse to buy.

As noted by Fox Business, Labubu's social media growth is largely fueled by UGC (user-generated content). Dropshippers can capitalize by:

• Encouraging customers to post their own unboxings

• Running TikTok ads that mimic native content styles

• Using hashtags like #LabubuHaul and #LabubuUnbox to build visibility

Tip: Offer small discounts or gifts in exchange for social posts. It's low cost, but high impact in terms of reach.

Limited Editions and Faux Scarcity

Scarcity isn’t just a feature—it’s a strategy. Labubu thrives on the fear of missing out (FOMO). Whether it’s a candy-colored seasonal release or a collab with a local artist, buyers rush to grab items before they’re gone.

You can mirror this effect by:

• Promoting time-limited discounts

• Announcing “restock alerts” with countdown timers

• Highlighting the limited inventory per version

• Pre-launching “coming soon” editions to build anticipation

Each of these tactics creates urgency and aligns your store with the collector mindset.

The Influence of Fashion, Art & Celebrity Culture

Labubu isn't just a toy—it's becoming a lifestyle accessory. In fact, as Byrdie reports, plush Labubu charms have become the accessory of the summer, spotted dangling from the bags of influencers and celebrities alike. This visual portability turns every Labubu doll into a walking billboard.

Dropshippers can ride this trend by:

• Selling keychain or mini Labubu variants that double as accessories

• Partnering with micro-influencers in the fashion or lifestyle niche

• Creating bundles that include small accessories or carry cases

This isn’t about mass advertising—it’s about curated virality. Think: art gallery meets Gen Z fashion.

Collaboration and Customization

For more advanced sellers, the next step is co-creating. Whether it’s working with a digital artist to offer custom Labubu-themed packaging or building a limited collab with an influencer, exclusivity always wins.

Consider offering:

• Custom display stands or collector bundles

• Artist-branded editions (with permission or derivative works)

• Personalized unboxing experiences with name tags or thank-you inserts

These branding touches elevate you from just a seller to a Labubu curator, earning customer loyalty and organic shares in the process.

How to Manage Profit Margins & Products Without Overextending

One of the most common pitfalls dropshippers face—especially when chasing viral products like Labubu—is margin mismanagement. It’s easy to get swept up in the excitement of trending toys, but if your costs spiral or your cash flow dries up, you’ll be left with empty profit sheets and unsatisfied customers. To sustain success with Labubu, you need a balanced strategy that protects your capital while maximizing returns.

Start Small and Scale Strategically

While it’s tempting to go all in when you see demand surging, the smarter move is to test in small batches. Many suppliers, particularly those on Faire and Alibaba, offer low minimum order quantities (MOQs) for Labubu plush toys, blind boxes, and accessories. This allows you to gauge:

• Which versions attract the most clicks and conversions

• Which unboxing formats generate social media shares

• Which customer segments respond best (e.g., collectors, gift buyers, Gen Z)

Limited edition variants—like the Bubble Fashion Series listed on Alibaba—are especially useful for this. They tend to sell out faster, allowing you to validate product-market fit quickly without overextending your budget.

Understand Product Tiering and Price Elasticity

Not every Labubu figure should be priced the same. To maximize profit, group your inventory into tiers:

• Entry-Level (Standard Blind Boxes): Lower-cost items ideal for first-time buyers or impulse purchases. Margins may be slimmer, but volume is high.

• Mid-Tier (Mini Series / Seasonal Releases): Slightly more expensive but offer higher perceived value and are excellent for upselling.

• Premium (Limited Editions / Long-Fur / Crystal): High margins, lower volume. These are emotional buys, often tied to FOMO. Even at $60–$100, they sell fast.

You can also experiment with bundle pricing—pairing a standard figure with a display stand or keychain. This not only increases average order value (AOV) but also enhances the unboxing experience.

Factor in Logistics, Packaging, and Customer Expectations

While product cost is important, shipping and packaging often determine whether you make or lose money. Because Labubu is a collectible, customers expect pristine condition upon arrival. That means:

• Bubble wrap or foam inserts (especially for hard vinyl versions)

• Tamper-proof sealed bags for blind boxes

• Clear labeling for customs if shipping internationally

Most reputable suppliers offer custom packaging as an add-on, and in some cases, you can negotiate for free branding or labeling on larger orders. If you’re targeting U.S. or EU markets, certified packaging standards (like EN71) can be a powerful conversion tool.

You’ll also want to carefully plan your fulfillment method:

• ePacket or Standard Air Freight is cost-effective for lightweight products but may be too slow for FOMO-driven launches.

• Express Shipping or Warehoused Fulfillment (e.g., via 3PL centers) ensures faster delivery but eats into margin unless priced accordingly.

Scaling Up & Creating Brand Value Beyond One Toy

If you've seen success dropshipping Labubu figures, congratulations—you’re riding one of 2025’s most viral toy trends. But to build a long-lasting brand, you can’t stop at one SKU. The next level of growth involves scaling your offerings, elevating the customer experience, and anchoring your store in the wider Labubu fandom ecosystem.

Expand Your Product Line With Strategic Accessories

Think beyond just toys. Fans of Labubu don’t just want to collect—they want to display, wear, and customize. This opens the door to an entire sub-niche of high-margin complementary products:

• Display cases and collector domes

• Miniature furniture for diorama-style shelves

• Labubu-themed fashion accessories like pouches, socks, pins, and tote bags

• Clothing lines with Labubu-inspired prints

Platforms like Alibaba and Faire already showcase suppliers offering themed accessories that blend seamlessly into Labubu’s aesthetic. These add-ons increase AOV and deepen customer emotional attachment.

Build Trust Through Certification and Packaging Excellence

To transform from a dropshipping store into a brand, you must instill trust. Given that Labubu is a collector item, buyers are picky—not just about the product but the entire experience. Here’s how to build that trust:

• Highlight your authentic sourcing and avoid grey-market suppliers

• Include certificate cards in packages (many official Labubu boxes do this)

• Use tamper-proof packaging and branded fillers

• Offer responsive customer support that speaks to collector concerns

When customers feel that your store understands their collector mindset, they’re more likely to return, recommend, and post UGC.

Join and Nurture the Fan Community

Labubu collectors are not just shoppers—they’re part of a community. On platforms like Discord, Xiaohongshu, and even eBay forums, collectors share:

• Unboxing videos

• Trade offers

• Reviews of rare editions

• Market speculation (e.g., "Will the Pirate Labubu go up in price after summer?")

You can participate in or even create spaces like:

• A Facebook Group dedicated to your Labubu drops

• An email list with exclusive alerts and fan polls

• Monthly giveaways tied to new launches

By positioning yourself as a trusted curator, you establish brand equity far beyond basic eCommerce.

Explore the Secondary Market and Collaborations

You don’t need to just sell new Labubus. Many dropshippers have moved into:

• Facilitating resales: Offering verified resale options through eBay integration or Shopify apps

• Exclusive releases: Collaborating with micro-artists or influencers to design accessories

• Running auctions: For rare editions in limited supply

According to Wikipedia’s Labubu page, the IP has become central to Pop Mart’s global revenue strategy, with licensing deals and design collaborations expanding across Asia and Europe. Dropshippers that creatively ride these waves can build niche authority in what is fast becoming a billion-dollar vertical.

Conclusion – Is Labubu Dropshipping for You?

There’s no doubt that Labubu is one of the hottest product opportunities of 2025—a viral blend of designer toy culture, collector fandom, and visual storytelling that has captured the hearts (and wallets) of global buyers. For dropshippers looking to ride a wave of emotion-driven purchases and scarcity-fueled demand, few products offer as much explosive potential as Labubu.

But hype is not enough.

To succeed in this space, you need to balance opportunity with preparation. Labubu is not a plug-and-play product. It demands:

• Reliable sourcing: Working only with authentic, certified suppliers

• Community understanding: Knowing what collectors value and fear

• Branding ability: Delivering an experience—not just a toy

• Agility: Testing formats, reacting to new releases, and scaling fast

If you’re a dropshipper with access to a sourcing agent, a flair for content-driven marketing, and a desire to build a niche brand, Labubu can be your launchpad.

Is Labubu Right for You? Ask Yourself:

• Do I understand the emotional driver behind collectible buyers?

• Can I ship products in pristine condition with careful packaging?

• Am I ready to deal with IP-sensitive products and stay compliant?

• Do I want to build a brand beyond just one SKU?

If the answer is yes—you’re ready.

Your Action Plan Starts Now

1. Product Selection: Use platforms like Alibaba, Faire, or Syncee to find trending and authentic Labubu editions.

2. Test First: Order small batches or blind boxes to measure traction. Track clicks, returns, and UGC impact.

3. Launch with Content: Don’t just sell—tell a story. Build out TikTok unboxings, Instagram posts, and lifestyle bundles.

4. Scale with Accessories: Grow from toy dropshipping into a full Labubu-themed lifestyle micro-brand.

In the world of 2025 eCommerce, Labubu is not just a character—it’s a movement. The only question is: Will you watch it rise, or will you ride it to the top?