Hair Care Dropshipping in 2025: Best Suppliers, Products & Growth Tips

You may have heard of the exciting news that people spent over $90 billion on hair care products last year alone. While the average profit margin for dropshipping is around 18% across all categories, it’s also worth noting that hair care products reach a margin of 26%.

However, with thousands of similar shampoos, conditioners, and oils out there, how to stand out in the severe competition? 

It’s known that brand positioning, product and supplier election, and compliance challenges can overwhelm even experienced ones. Managing it alone can be hard. Well, this guide will walk you through everything you need to know to build and scale your hair care dropshipping store:

• The 2025 hair care market landscape
• 10 Reliable suppliers to partner with
• 6 Hottest products to sell
• Key compliance notes
• Marketing tips to maximize your sales

Let’s dive in.

Understanding the Hair Care Market in 2025

According to Statista, the global hair care market revenue will continue to grow steadily, driven by:

• Rising beauty awareness in developing markets
• Increased demand for scalp health and anti-aging solutions
• Growing preference for natural, vegan, and eco-friendly formulas

It’s noticeable that On Google Trends, searches for “hair care product” remain strong year-round, with noticeable spikes before summer and winter. Why? Seasonal changes cause scalp dryness, hair frizz, or oil imbalance, driving people to buy new solutions.

If you’re getting interested, what you can do to to succeed in this category in the highly competitive market:

✅ Offer targeted products.
Do keep in mind that your customers want what is tailored to their specific needs – color protection, dandruff control, hair growth, frizz smoothing, etc. You should also take different hair types into consideration, like curly, coily, or fine hair, to provide the exact products for each one.

✅ Work with suppliers who can support private labeling.
Custom packaging and branding help make your store look much more premium and trustworthy. Actually, it’s hard to build brand loyalty if you’re just selling generic bottles. Private lebeling may be troublesome and demanding when you in the start, but it will definitely be worth it.

✅ Know the market landscape to stay ahead of market trends.

• United States: Demand is growing for anti-thinning and scalp health products, as well as sulfate-free shampoos. (source)
• United Kingdom: Dry shampoo, styling sprays, and eco-friendly products are hot. (source)
• Europe overall: Consumers want multifunctional products that combine conditioning, color protection, and repair in one. (source)

Top 10 Professional Hair Care Product Suppliers

Finding the right supplier is half the battle won. Keep reading to know who can supply these products for your store:

Shanghai Jahwa United Co., Ltd. 

Focuses on sustainability and high-standard production. Available for private label, OEM, and ODM options.

Glam Beauty Group 

Produces safe, effective hair care products, and supports private label and custom formulations.

Amorepacific (China) Co., Ltd. 

Delivers premium products. Highlights innovation.

Herborist (Shanghai) Co., Ltd. 

Uses herbal ingredients as well as modern cosmetic technology. Supports private labeling.

Beijing Zhangguang 101 

Specializes in herbal hair growth solutions and shampoos. Offers OEM and ODM services.

Biotherm China 

Known for natural ingredients and high-performance anti-aging formulations. Offers private labeling.

Marubi 

Offers custom manufacturing and private labeling. Focuses on natural ingredients.

BASF (China) 

Offers ingredients and formulations to third-party brands.

Tianjin Xinyuan Cosmetic Co., Ltd. 

Specializes in OEM and ODM services.

Shiseido China 

Offers high-end products with strong innovation. Supports both private labeling and custom formulations.

Top 6 Hair Care Products to Dropship

Shampoo: Sulfate-free, Anti-dandruff, Color-safe

Conditioner: Moisturizing, Leave-in conditioner

Hair Mask: Deep repair, Keratin treatment

Hair Oils: Coconut oil, Argan oil, Growth oils

Styling Products: Hair wax, Sprays, Mousse

Accessories: No-crease clips, Satin bonnets, Microfiber towels

Shampoo

Let’s start with shampoo. It cleans hair, removes oil, and keeps the scalp fresh. Some choose sulfate-free shampoo. It’s gentle and less drying. Others need anti-dandruff formulas to ease an itchy scalp. It should be noted that sales will usually go up in summer.

Conditioner

Conditioner comes right after shampoo. It stops breakage and tangles. Customers tend to buy it together with shampoo. Leave-in conditioners are especially popular. They help curly and coily hair feel moisturized and easy to style.

Hair Mask

Hair masks are like spa days for hair. They give deep repair. Bleaching, dyeing, or using hot tools can damage hair. Masks help fix that. Women aged 20 to 45 love them. They use masks weekly to keep hair healthy. The pretty packaging makes them great for premium pricing.

Hair Oils

Hair oils like coconut and argan are old favorites. They smooth frizz, add shine, and protect ends from drying out. They come in small bottles. This keeps shipping costs low. Women with dry or curly hair use them often. Men use argan oil for their beards too.

Styling Products

Styling products include waxes, sprays, and mousse. They shape hair and keep styles in place. Men use wax or spray before work. Women use mousse or spray for parties or events. People who like styling buy these again and again.

Accessories

Hair accessories are small but bring good profit. No-crease clips don’t leave marks. Satin bonnets protect hair overnight. Microfiber towels dry hair fast after gym or showers. People add these to their cart as last-minute buys.

A tip to take: try bundling with hair care supplements.

Staying Compliant

Bad reactions can not only harm your brand, it might also get your store banned. Some cases even lead to legal trouble. Here’s how to stay safe:

Labeling

Labels must include:

• Product name and size
• Full ingredient list
• Usage instructions
• Warnings like “avoid eyes”
• Manufacturer or distributor info

For example, US FDA rules require INCI names on labels. Missing this can cause customs issues.

Ingredient Rules

Ingredient restrictions in different countries vary:

• US bans mercury and limits lead acetate.
• EU bans over 1,300 chemicals.
• Australia might require registration for herbal hair products.

Ask suppliers for full ingredient lists. Double-check them before selling.

Don’t Make Fake Claims

Avoid saying “cures dandruff overnight” or “regrows bald spots fast.” Instead, say “helps reduce dandruff” or “supports thicker-looking hair.” What’s more, medical claims need special approvals.

Check GMP

GMP means products are made safely. Always choose GMP-certified suppliers. Ask for proof. Also, show GMP badges on your store to build trust.

Customs Rules

Some countries restrict liquids. Others need labels in their language. Before listing products, check with your agent or customs broker about:

• Import taxes
• Banned ingredients
• Label rules

Product Testing

Ask suppliers for Certificates of Analysis (COA). These confirm what’s inside matches the label. They also prove it’s safe. Without COAs, your store may risk complaints or refunds.

Returns and Refunds

You should always write a clear refund policy. Consider product liability insurance as sales grow.

Final Thoughts

Hair care is part of daily life. When you choose good suppliers, organize products clearly, and market honestly to get customers’ trust. That’s the way to grow a hair care dropshipping business people love coming back to. With the right products and marketing strategies, your business now ready to ship out and reach more.