Nordic Midsummer Festival: The 5 Most Popular Products Among Young People
Bryan Xu
Do you know the Midsummer Festival? It's one of the most important holidays in Nordic countries(Sweden, Finland, Denmark, Norway, etc.) in late June each year. It's not just the most important traditional holiday in Nordic countries, but also a time for young people to party hard. The Midsummer Festival is full of a free and vital atmosphere, whether camping by the lake, barbecuing on the grass, dancing around a campfire, or wearing beautiful flower garlands.
Nowadays, it has become a fashion trend that is different from traditional culture with the development of social media. Lots of young people would arrange parties with hearts, pick up holiday costumes, and purchase barbecue supplies, making the Midsummer Festival a trending topic. Thanks to these hot topics, Dropshippers can seize many opportunities in the market.
So, what kind of products are most popular during the Midsummer Festival? Let's dive into the five popular categories in the Midsummer Festival.
1. Party & Decoration
Build a perfect Midsummer party atmosphere
The Midsummer Festival is a festival of revelry and gatherings. Young people would like to hold a party on the beach, outdoors, and in gardens. This will be very atmospheric.
The Most Popular Party Supplies
| LED Strings & Solar Lights | Create a beautiful outdoor party atmosphere suitable for gardens, terraces, and tents |
| Midsummer Wreath | This type of wreath and DIY wreath material is to wear and decorate |
| Party Decoration Set | Balloons, tablecloths, and colorful flags enhance the festive atmosphere |
| Fairy Lamp & Candlestick | Suitable for romantic dinners and the camping atmosphere |
Why Popular?
1. Their outstanding visual effect suits for Reels & Ins. Video shooting.
2. They are suitable for outdoor camping, lawn parties, and lakeside celebrations.
3. The price is moderate and suits for dropshipping.
2. Outdoors & Camping Supplies
The Best Midsummer Camping Experience for Young People
In Midsummer time, many Nordic people would like to travel to the lake, forest, and country. Therefore, outdoor camping supplies are boosting. Owing a set of practical outdoor outfits is necessary for the young who fancy nature and adventure.
The Most Popular Camping Supplies
| Tent & Hammock | Suits for the forest & lake camping, which is easy to carry |
| Picnic Mat & Folding Chair | Suits for couples and family reunions and makes outdoor activities more comfortable |
| Mosquito Repellent | Anti-mosquito wristbands, mosquito repellent spray, and mosquito repellent lamps are popular. This is a must-have because numerous mosquitoes in the Nordic summertime |
| Portable Bluetooth Speaker | Suits for bonfire parties and wilderness camping |
Why Popular?
1. There is a high peak trend of going outside because of the impressive camping culture.
2. The marketing needs are massive and these products fit the young, couples, and families.
3. It's obvious that portable and lightweight products are more popular because of the convenience of easy-carry and storage.
3. Barbeque & Food Supplies
Barbeque - An Essential Ceremony for the Midsummer Festival
The BBQ is an essential activity on the beach, park, or in your garden during the Midsummer time. People like enjoying the delicacy beside the bonfire and spending a lively night with friends.
The Most Popular Barbeque Product
| Portable BBQ Grill | The foldable BBQ Grill is suitable for beach and outdoor use |
| BBQ Tool Set | Including BBQ tongs, basting brush, BBQ skewers, and meat thermometer |
| BBQ Seasoning Combo / BBQ Spice Set | Nordic people tend to try new flavors, so it's not weird there is a high demand for the sauce and spice needs |
| Waterproof Picnic Basket & Insulated Food Bag | This product is to preserve food freshness for long-time outdoor activity |
Why Popular?
1. The Midsummer Festival is equal to "The Barbeque Festival", so the product demand is naturally strong.
2. The portable barbeque product is very suitable for outdoor enthusiasts, couples traveling, and family reunions.
3. This type of product can be sold together with camping supplies to increase the unit price.
4. Fashion & Festival Accessories
The fashion trend of Midsummer
The main fashion styles for Midsummer are Bohemian style, ethnic style, and witchy style. Young people like to wear this special apparel and then share and post photos on social media.
The Most Popular Apparel
| Bohemian Style Dress & Shite Long Skirt | It's romantic and elegant, which is the first choice for women |
| The Midsummer T-shirts & Themed Apparel | The T-shirts with the wreath, the Sun, and Viking Runes are suitable for couples and friend groups buying |
| Witchy Bracelet & Rings | Paired with the Danish tradition of burning witches, it adds a touch of mystery |
Why Popular?
1. Young people like to express their personality during the Festival. Apparel is the most important way to do that.
2. Bohemian and ethnic styles are very popular on social media.
3. These products are paired well with the wreath and party accessories.
5. Mystical Culture & Viking-Themed Merchandise
The Rise of Norse Mythology & Witchcraft Culture
With the growth of Norse mythology, tarot cards, and neo-paganism, mystical-themed products have become a focus among young people during the Midsummer Festival.
The Most Popular Mystical Style Product
| Tarot Card & Divination Kits | People like tarot readings on Midsummer's Eve, symbolizing fortune |
| Energy Crystals & Wishing Stones | Crystals and amulets are in high demand because of the influence of the mystical culture |
| Viking Rune Necklaces & Talismans | Perfect for the young who are interested in Viking culture |
| Magical Candles & Incense | Good for meditation, relaxation, and festival rituals |
Why Popular?
1. Young people are highly interested in mysticism, astrology, and Viking culture.
2. Align with the Midsummer theme to create a mystical atmosphere marketing.
3. It's a hot topic in TikTok, and Instagram, which is easy to promote.
Conclusion
The Midsummer Festival is not just a beloved Nordic tradition - It's a goldmine of e-commerce business. From Bohemian and Viking-style apparel to mystical tarot sets and barbeque must-haves, this festival boosts shopping demand. It's a must-grab opportunity for online sellers.
If you're running your store with dropshipping and focus on social media marketing, this product would possibly be your hot-selling item. With the traffic of Facebook, Instagram, TikTok, and KOL marketing, you can increase your order volume and enhance brand awareness by taking the holiday heat.
So, are you ready to embrace the traffic frenzy of the Midsummer Festival? The midsummer sunshine in Northern Europe never sets just like your business!