Nordic Midsummer Festival: The 5 Most Popular Products Among Young People

Do you know the Midsummer Festival? It's one of the most important holidays in Nordic countries(Sweden, Finland, Denmark, Norway, etc.) in late June each year. It's not just the most important traditional holiday in Nordic countries, but also a time for young people to party hard. The Midsummer Festival is full of a free and vital atmosphere, whether camping by the lake, barbecuing on the grass, dancing around a campfire, or wearing beautiful flower garlands.

Nowadays, it has become a fashion trend that is different from traditional culture with the development of social media. Lots of young people would arrange parties with hearts, pick up holiday costumes, and purchase barbecue supplies, making the Midsummer Festival a trending topic. Thanks to these hot topics, Dropshippers can seize many opportunities in the market.

So, what kind of products are most popular during the Midsummer Festival? Let's dive into the five popular categories in the Midsummer Festival.

1. Party & Decoration

Build a perfect Midsummer party atmosphere

The Midsummer Festival is a festival of revelry and gatherings. Young people would like to hold a party on the beach, outdoors, and in gardens. This will be very atmospheric.

The Most Popular Party Supplies

LED Strings & Solar Lights Create a beautiful outdoor party atmosphere suitable for gardens, terraces, and tents
Midsummer Wreath This type of wreath and DIY wreath material is to wear and decorate
Party Decoration Set Balloons, tablecloths, and colorful flags enhance the festive atmosphere
Fairy Lamp & Candlestick Suitable for romantic dinners and the camping atmosphere

 

Why Popular?

1. Their outstanding visual effect suits for Reels & Ins. Video shooting.

2. They are suitable for outdoor camping, lawn parties, and lakeside celebrations.

3. The price is moderate and suits for dropshipping.

Party & Decoration

 2. Outdoors & Camping Supplies

The Best Midsummer Camping Experience for Young People

In Midsummer time, many Nordic people would like to travel to the lake, forest, and country. Therefore, outdoor camping supplies are boosting. Owing a set of practical outdoor outfits is necessary for the young who fancy nature and adventure.

The Most Popular Camping Supplies

Tent & Hammock Suits for the forest & lake camping, which is easy to carry
Picnic Mat & Folding Chair Suits for couples and family reunions and makes outdoor activities more comfortable
Mosquito Repellent Anti-mosquito wristbands, mosquito repellent spray, and mosquito repellent lamps are popular. This is a must-have because numerous mosquitoes in the Nordic summertime
Portable Bluetooth Speaker Suits for bonfire parties and wilderness camping

 

Why Popular?

1. There is a high peak trend of going outside because of the impressive camping culture.

2. The marketing needs are massive and these products fit the young, couples, and families.

3. It's obvious that portable and lightweight products are more popular because of the convenience of easy-carry and storage.

Outdoors & Camping Supplies

 3. Barbeque & Food Supplies

Barbeque - An Essential Ceremony for the Midsummer Festival

The BBQ is an essential activity on the beach, park, or in your garden during the Midsummer time. People like enjoying the delicacy beside the bonfire and spending a lively night with friends.

The Most Popular Barbeque Product

Portable BBQ Grill The foldable BBQ Grill is suitable for beach and outdoor use
BBQ Tool Set Including BBQ tongs, basting brush, BBQ skewers, and meat thermometer
BBQ Seasoning Combo / BBQ Spice Set Nordic people tend to try new flavors, so it's not weird there is a high demand for the sauce and spice needs
Waterproof Picnic Basket & Insulated Food Bag This product is to preserve food freshness for long-time outdoor activity

Why Popular?

1. The Midsummer Festival is equal to "The Barbeque Festival", so the product demand is naturally strong.

2. The portable barbeque product is very suitable for outdoor enthusiasts, couples traveling, and family reunions.

3. This type of product can be sold together with camping supplies to increase the unit price.

Barbeque & Food Supplies

 4. Fashion & Festival Accessories

The fashion trend of Midsummer

The main fashion styles for Midsummer are Bohemian style, ethnic style, and witchy style. Young people like to wear this special apparel and then share and post photos on social media.

The Most Popular Apparel

Bohemian Style Dress & Shite Long Skirt It's romantic and elegant, which is the first choice for women
The Midsummer T-shirts & Themed Apparel The T-shirts with the wreath, the Sun, and Viking Runes are suitable for couples and friend groups buying
Witchy Bracelet & Rings Paired with the Danish tradition of burning witches, it adds a touch of mystery

Why Popular?

1. Young people like to express their personality during the Festival. Apparel is the most important way to do that.

2. Bohemian and ethnic styles are very popular on social media.

3. These products are paired well with the wreath and party accessories. 

Fashion & Festival Accessories

5. Mystical Culture & Viking-Themed Merchandise

The Rise of Norse Mythology & Witchcraft Culture

With the growth of Norse mythology, tarot cards, and neo-paganism, mystical-themed products have become a focus among young people during the Midsummer Festival.

The Most Popular Mystical Style Product

Tarot Card & Divination Kits People like tarot readings on Midsummer's Eve, symbolizing fortune
Energy Crystals & Wishing Stones Crystals and amulets are in high demand because of the influence of the mystical culture
Viking Rune Necklaces & Talismans Perfect for the young who are interested in Viking culture
Magical Candles & Incense Good for meditation, relaxation, and festival rituals

Why Popular?

1. Young people are highly interested in mysticism, astrology, and Viking culture.

2. Align with the Midsummer theme to create a mystical atmosphere marketing.

3. It's a hot topic in TikTok, and Instagram, which is easy to promote.

Mystical Culture & Viking

Conclusion

The Midsummer Festival is not just a beloved Nordic tradition - It's a goldmine of e-commerce business. From Bohemian and Viking-style apparel to mystical tarot sets and barbeque must-haves, this festival boosts shopping demand. It's a must-grab opportunity for online sellers.

If you're running your store with dropshipping and focus on social media marketing, this product would possibly be your hot-selling item. With the traffic of Facebook, Instagram, TikTok, and KOL marketing, you can increase your order volume and enhance brand awareness by taking the holiday heat.

So, are you ready to embrace the traffic frenzy of the Midsummer Festival? The midsummer sunshine in Northern Europe never sets just like your business!

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