How Slime Obsidian Built a $2.1M Brand and What Dropshippers Can Steal from the Playbook

• Brand: Slime Obsidian

• Founded: 2019

• Milestones: $100 → 1,000 slime jars sold → Kim Kardashian endorsement → $2.1M annual revenue

Let’s get one thing out of the way: slime is not a high-tech product. It’s not revolutionary. It’s not even new.

But somehow, Jacob Karam turned a gooey, glittery toy into a multi-million-dollar brand with over 5 million followers. And he did it by the age of 21. No VC funding. No celebrity investor. Just slime, a smartphone, and the kind of obsession that keeps you up until 2 a.m.

Now, if you’re a dropshipper, you might be thinking: “Cool story, but what does that have to do with me?”

Actually—everything.

Because Jacob didn’t win by inventing a new product. He won by reinventing how people saw it. And if you’re out there trying to sell the same phone cases, LED lights, or fitness gear as everyone else, you need to hear this story. Not for the slime. For the playbook.

This isn’t a story about luck. It’s a lesson in product positioning, branding, content creation, audience targeting, and hustle—everything you can control in your own store, even if you’re just getting started.

Let’s rewind the tape.

The Messy Start: Slime, Spare Cash, and Zero Strategy

“Let’s Try This” — The First Batch That Flopped

Jacob didn’t set out to build a business. In 2017, he was just a curious teenager scrolling through slime videos on Instagram, mesmerized by the squish and swirl of it all. At the time, slime was trending—but it was still a kid’s toy, something you’d find in the impulse-buy bin at a dollar store.

But something about it clicked.

So he did what any impulsive creator might do: grabbed $100 from his part-time job, bought glue, glitter, plastic containers, and a couple bottles of lavender-scented oil. No research. No marketing plan. No audience. Just vibes and a kitchen counter.

He whipped up a few batches, handed some to friends, and listed the rest online. Nothing happened.

And when something did happen, it was awkward. A few pity orders from classmates. Some lukewarm feedback: “It’s fine, I guess.” His restocks were a disaster—too much one week, too little the next. At one point, he considered throwing in the towel completely.

Sound familiar?

If you’ve ever launched a product that didn’t move, watched your store sit in silence, or second-guessed your niche choice—congratulations, you’ve already lived Jacob’s first chapter.

Why Dropshippers Should Pay Attention

Most dropshippers start with the same blind spot Jacob had: they think product comes first. But in reality, presentation is everything.

Jacob’s first batch of slime didn’t sell because it was generic. It looked like every other slime on YouTube. The texture wasn’t special. The colors were basic. There was no brand, no story, no reason to choose his over the thousands of others online.

The problem wasn’t the product—it was the positioning.

This is where many dropshippers stall out. They pick a trending product, copy a supplier’s photo, and hope Facebook Ads will do the heavy lifting. But the market doesn’t reward effort—it rewards difference.

Back then, Jacob didn’t have any of that. What he had was trial and error. And the humility to realize that making something isn’t the same as making something worth buying.

The Inner Monologue Every Seller Knows

There’s a moment every entrepreneur faces: “Do I keep pushing? Or is this just a dumb idea?”

Jacob hit that moment hard. He was making slime alone, packing jars by hand, staying up late to manage a store that wasn’t growing. The emotional rollercoaster was real—one week full of hope, the next week staring at unsold inventory.

But instead of quitting, he asked a better question: “What would make this actually interesting?”

Not just to him. But to strangers. To adults. To people who didn’t even know they needed slime in their lives.

And that’s when everything began to change.

Glitter, Scents, and a Breakthrough

Rebranding Slime as Self-Care

Jacob’s turning point didn’t come from discovering a new product—it came from reframing an old one.

After months of slow sales and disappointing feedback, he realized something: there was nothing special about his slime. It was just glue, color, and a scent. The same stuff hundreds of other teens were making in their bedrooms.

So, instead of giving up, he tore it all down and asked himself: “What would make someone pay $12.99 for slime?”

That single question reshaped everything—from the ingredients he used, to the emotions he wanted the product to trigger.

He started experimenting with metallic pigments, holographic glitter, floating sequins, and custom scent blends like eucalyptus-mint and birthday cake. Not randomly. He paid close attention to Instagram comments, TikTok trends, and which textures made people pause their scroll.

At the same time, he realized that slime wasn’t just a toy—it was soothing. It made satisfying squish sounds, responded to pressure, and allowed users to manipulate it in a way that was oddly therapeutic. In the ASMR (autonomous sensory meridian response) community, those qualities were already a form of stress relief.

So, Jacob leaned into that. He reframed the product entirely.

His new website copy didn’t talk about “fun” or “playtime.” It talked about “mental reset”, “textural satisfaction,” and “soothing routines for anxious minds.”

This wasn’t a gimmick. It was market repositioning. And it worked.

In product design terms, he took a $2 toy and added:

Feature	Cost to Add	Value Perceived by Buyer
Premium fragrance oil	$0.35	Adds a spa-like feel
Layered color design	$0.10	Looks handmade & unique
Textural elements (beads, sequins)	$0.20–$0.50	Visually satisfying, ASMR appeal
Custom container label	$0.08	Makes product look boutique
New product name (e.g. “Lavender Clouds”)	Free	Makes product memorable & giftable

He didn’t invent anything new. He just combined commodity parts in a creative way—and told a story around them.

The price jumped from $5 to $12–$15 per jar. And people started buying.

The Power of Perceived Value

Here’s where dropshippers should lean in.

Most products you find on AliExpress or 1688 are plain. A basic bathrobe. A generic tumbler. A standard nightlight. And most sellers upload them as is, with no story, no twist, and no emotional appeal.

Jacob’s slime wasn’t materially different from mass-produced ones that cost $1 to manufacture in China. But when you add multisensory triggers—color, scent, sound, and emotion—you’re no longer selling slime.

You’re selling relief. Or aesthetic joy. Or a moment of control in a chaotic world.

Jacob wasn’t just improving the product—he was targeting a different buyer entirely. He wanted adults. Specifically, stressed-out millennials and Gen Z users stuck to their phones, craving micro-distractions that made them feel better.

He updated his product descriptions accordingly:

“Take your mind off the stress of the world and find joy in satisfaction. Each jar is designed to relax your senses and reset your day.”

The design of the product followed suit. Instead of neon green goo labeled “Slime #28,” he launched variants like:

• Lavender Clouds – light purple butter slime, scented like lavender, with pearl glitter

• Galaxy Crush – swirl of dark blue and silver, with tiny stars, peppermint scent

• Frosted Cupcake – pastel pink slime with sprinkles and a strong vanilla aroma

Each one had its own name, its own video demo, and a clear sensory identity.

A Lesson for Dropshippers: Position First, Product Second

Too often, new sellers rush to copy trending products and skip the question Jacob finally asked himself: “What is this really offering my customer?”

Let’s say you’re selling a sleep mask. You could list it as:

• “Soft polyester sleep mask with elastic strap – $4.99”

Or, you could sell:

• “Midnight Calm: A plush, pressure-relieving sleep mask designed to block out stress and restore focus—perfect for anxious minds and jetlagged nights.”

That second version doesn’t require changing the product. It just changes the experience.

Jacob did that with slime.

And once he made that shift—the orders started coming in.

The First Real Results: What Changed After the Pivot

By the time Jacob revamped the product line and redesigned the brand positioning, his weekly restocks started to look different.

Instead of having leftover jars sitting on his shelves, he was selling out within hours. Then within minutes.

• In late 2018, he posted a restock alert on Instagram and TikTok. Within 5 minutes, 1,000 jars were gone.

• Average price per jar: $12.99.

• Total sales from that one restock: $12,990, made in under 10 minutes.

Of course, fulfillment took longer—he was still packing every order by hand, working late into the night. But the signal was loud and clear: he had product-market fit.

From there, Jacob started releasing 2–3 new slimes per week, building anticipation with teaser posts, polls, and countdowns.

He learned that the more immersive and creative the product experience, the more buyers were willing to wait, refresh, and fight over stock.

His customers weren’t just buying slime anymore—they were collecting moments.

From Side Hustle to Cult Brand

The Viral Restock That Changed Everything

By the end of 2018, Jacob had something most eCommerce sellers crave but rarely achieve—a waitlist.

And it wasn’t a gimmick. It was necessity.

His newly rebranded slime drops were selling out so fast that customers began setting reminders for restock dates. He posted countdowns on Instagram. TikTok followers turned on notifications. Within minutes of the shop going live, entire collections were gone.

Let’s break this down with numbers:

• Restock batch: 1,000–1,500 jars

• Production cost (average): $2.50 per jar

• Retail price: $12.99–$15.99

• Gross sales per drop: $15,000–$24,000

• Frequency: 1–2 drops per week

Jacob wasn't operating a passive store anymore. He was running an event-based brand—where each product drop felt like a mini Black Friday.

And people weren’t just buying one jar.

Orders started to include 3, 5, sometimes even 10 jars per customer. Buyers were collecting them. Gifting them. Sharing videos. Reviewing them on social. The product became talkable.

So Jacob doubled down on two things:

• Limited supply: He never scaled to meet every ounce of demand.

• Product rotation: No two drops were the same.

This wasn't a traditional “scale-up” story where you optimize for infinite supply. It was more like streetwear or indie cosmetics—where scarcity fuels brand heat.

Dropshipper Playbook: Sell Less, Sell Smarter

Now, here’s where many dropshippers miss the point.

They chase bestsellers. They scale aggressively. They worry about running out of stock.

But what if you flipped that?

What if being out of stock was the marketing strategy?

Jacob understood that demand isn’t just about the product—it’s about the perception of access. If people think they can get it anytime, they’ll wait. If they think they might miss out, they act.

Here’s a breakdown of his restock model and how dropshippers can adapt it:

Element	What Jacob Did	How You Can Apply It
Restock Timer	Posted weekly countdowns on social	Add a countdown timer widget to product pages
Email Reminders	Collected emails via “Notify Me” buttons	Use back-in-stock notifications to build list
Scarcity Messaging	“Only 500 jars available—no restock”	Use batch drops instead of continuous availability
Customer Rituals	Fans knew drop day + time each week	Create rituals: “Every Friday at 8PM, new collection”
Post-Drop Content	Posted videos of sold-out batches being packed	Share behind-the-scenes content to build hype for next round

It’s not about having more products. It’s about building intentional tension—so that when you do open the cart, people rush in.

The Logistics Behind the Chaos

Of course, going viral brings headaches.

Jacob was still working solo or with a tiny team when demand started to spike. That meant 1,000+ orders to mix, jar, label, pack, and ship—by hand. Each batch was different. Each label had to match. And each order needed to be packed neatly to preserve the slime’s integrity.

Sound chaotic? It was.

But here’s what he did right:

• Batch production days: One day for scent mixing, one day for packaging, one for QC.

• Pre-prepped materials: Labeled containers, printed packing slips, and pre-weighed glitter bags.

• Manual but optimized fulfillment: No fancy software—just spreadsheets, printers, and reliable routines.

Most importantly, he didn’t chase mass scale too soon.

Many dropshippers think going viral means buying bulk inventory, hiring fast, and scaling to the moon. But that can kill you if the infrastructure isn’t ready.

Jacob kept it tight. Controlled. Profitable.

The Power of Predictability

Every Friday, his audience knew what was coming: a new collection. A fresh theme. A limited window to buy.

This consistency did two things:

• Turned followers into collectors — People wanted to complete sets, like “Galaxy Slime Series” or “Summer Sweets Edition.”

• Made marketing easier — He didn’t have to invent campaigns every time. The rhythm sold itself.

For dropshippers, this is gold.

Instead of guessing which product will explode, you build rhythmic product culture. A routine. A drumbeat.

This works especially well for:

• Jewelry (e.g. “New Moonstone series every Tuesday”)

• Apparel (e.g. “Fall Drop Fridays”)

• Stationery (e.g. “Limited pens every 1st of the month”)

• Beauty (e.g. “Scent of the Week” mini perfumes)

It builds buyer habit—and that’s more powerful than one-off virality.

Why Jacob Never Discounted

You’ll notice something strange about Slime Obsidian: there are no coupon codes.

Even during holiday sales, Jacob rarely dropped prices. If he did, it was subtle—like bundling three jars at $35 instead of $39.

Why? Because discounts train your audience to wait.

Instead, he trained them to act.

• Want the limited scent? Buy now.

• Want the collection bundle? Set an alarm.

• Want early access? Join the email list.

It’s not scarcity as manipulation—it’s scarcity as a creative structure.

The message was clear: This product is special, and you have one shot.

From Side Hustler to Obsession-Worthy Brand

By 2019, Slime Obsidian wasn’t just a store—it was a destination. A place you visited every week, even if you didn’t buy, just to see what’s new.

That’s brand gravity.

And it wasn’t built by chance. It came from:

• Tight supply control

• High-frequency product creation

• Consistent audience communication

• Clear emotional positioning

The slime didn’t change much from week to week. But the themes did. The names did. The experience did.

For any dropshipper feeling stuck in a loop of chasing what’s next, here’s the lesson: you don’t need more products—you need more rhythm.

TikTok and the Slime Goldmine

The ASMR Engine That Drove 5 Million Followers

If product quality got Jacob Karam into the game, content creation took him viral.

In early 2019, TikTok was still finding its identity. But one type of content was already exploding: ASMR. Slime videos—those slow, up-close shots of squishing, stretching, and poking the goo—were racking up millions of views. No voiceovers. No hard selling. Just texture, sound, and satisfaction.

Jacob noticed.

Instead of just showing the product on a desk or modeling it in his hand, he set up his phone, turned on some lights, and started filming close-up videos of his slimes being handled. Not reviewed. Not explained. Just played with.

He filmed:

• Stretch tests, pulling slime apart to show elasticity

• Poke shots, where the camera captured every juicy squish

• Pull-and-fold loops, giving viewers a hypnotic texture flow

• Jar-opening reveals, releasing a waft of scent + satisfying peel

And it worked.

In just three months, Slime Obsidian's TikTok account grew from a few hundred views per video to hundreds of thousands, then millions.

A few viral hits:

• “Lavender Clouds Poke Test” – 3.2M views

• “Satisfying Slime Swirl Compilation” – 5.1M views

• “Packaging Galaxy Crush Orders at Midnight” – 1.9M views

Each video was 10–30 seconds, required no editing software, and followed the same structure:

• A clean background

• Good natural lighting

• A single slime being manipulated slowly

• Crisp, amplified sound

Jacob posted daily. Sometimes twice a day.

And here’s the important part—he didn't promote anything directly.

No “Buy now!”
No “Link in bio!”
No “Only 24 hours left!”

The video itself was the marketing.

Why It Worked So Well

TikTok's algorithm loves loopable, engagement-driven content. Jacob's videos checked every box:

• Visually addictive — the color swirls, glitters, and textures kept people watching.

• Audibly addictive — soft pops and crunches created a soothing ASMR experience.

• Repeat-worthy — many viewers replayed videos 3–5 times, which boosted algorithm signals.

• Comment bait — fans would comment “What’s the scent?”, “Where can I get this?”, or “I need this NOW.”

This drove his profile traffic without a dollar spent on ads.

And here's where the engine really took off:

• A viral video → profile views

• Profile links to store

• Store promotes limited drops

• Customers buy and share on TikTok/Instagram

• User content fuels new algorithm reach

• The cycle repeats

It became a content → traffic → sales → content loop.

Dropshipper Takeaway: Your Product Needs to Be “Seen” to Sell

Most dropshippers know that product photos matter. But today, that’s not enough.

You need motion. Sound. Tactile signals.

Even if your product doesn’t make noise like slime, it still has texture, color, functionality—something that visually communicates its appeal.

For example:

The key is intimacy. Not polished, commercial footage. Just clean, up-close, believable clips.

And like Jacob, you don’t need to push a call-to-action every time. If the video is good, people will go look you up.

Behind the Scenes: Building a Content System

Posting daily might sound easy—until you try doing it consistently for months.

Jacob created a basic system:

• Batch filming: Shoot 10–15 videos in one afternoon

• Simple edits: Use TikTok’s built-in tools for speed and sound

• Content themes: Rotate between new slime demos, restock packing, customer reactions

• Posting windows: Experimented with 3pm, 6pm, 10pm release times based on engagement

Eventually, he brought on help to manage social comments, replies, and DMs. But for over a year, he did it all himself.

He wasn’t trying to “hack” the algorithm. He was just showing up every day, giving viewers one small, satisfying moment—and tying it to a brand.

Bonus: Using Customer Content to Multiply Reach

As sales increased, so did user-generated content. Customers began filming their own unboxings, poking videos, or comparisons.

Jacob reposted these videos regularly, creating a win-win loop:

• Customers felt seen and valued

• His page stayed active without new filming

• Prospects saw real, unpaid reactions

He also encouraged reviews by including handwritten notes like:

“Tag us in your video—we love seeing your reactions!”

For dropshippers, this is a huge opportunity.

You may not have time to film everything. But if your packaging and product presentation are unique, customers will share. And one good unboxing video can outperform a thousand ad impressions.

Why TikTok > Instagram (at the Start)

At the beginning, Instagram was too competitive. Engagement was low. Growth was slow. TikTok, by contrast, gave Jacob reach—without followers, without a budget.

Many dropshippers pour money into Facebook or IG ads before building organic content systems. Jacob proved the opposite path can work just as well, if not better.

By the time he crossed 5 million total followers across platforms, he had spent less than $500 total on paid ads.

When Kim Kardashian Shows Up

The DM That Changed the Game

It started like any other order.

A name popped up in the system: Kim Kardashian. At first, Jacob thought it was a prank—maybe someone using a fake name for fun. But as he checked the shipping address and email, the realization hit: This was real.

Kim had placed an order for her kids. No warning. No sponsored deal. Just a celebrity mom buying slime—like thousands of others.

Jacob had two choices:

• Treat it like a normal order and quietly ship it.

• Turn it into a moment.

He chose the second.

That night, he stayed up until 3 a.m. crafting a custom selection box—complete with extra scents, unique textures, and exclusive jars not available in the store. He included a handwritten note. He triple-checked the packaging. And he shared nothing publicly—yet.

Two days later, the real moment arrived.

Kim posted a short Instagram Story showing her kids playing with the slime. No tag. No formal shoutout. Just natural footage.

But it was enough.

The Immediate Impact: What a Celebrity Mention Really Does

Within an hour:

• Website traffic spiked from ~200 to 9,000+ concurrent visitors

• Orders jumped by 3x the usual pace

• Email sign-ups increased by 3,000 in 24 hours

• TikTok videos with “Kardashian slime” in the comments saw double engagement

That single, unpaid post resulted in over $10,000 in sales within 48 hours.

But the real power wasn’t the sales—it was the credibility.

Slime Obsidian was no longer just a small business. It was “the brand Kim Kardashian buys for her kids.”

And Jacob knew how to use that.

He didn’t scream it in ads. Instead, he let it leak naturally into content:

• In a packing video: “This is the same lavender blend Kim’s kids loved.”

• In product copy: “This scent was originally included in a custom box for a celebrity client.”

• In Q&As: “Yes, that was the real Kim. No, she didn’t get it for free.”

He rode the wave without sounding desperate.

Dropshipping Takeaway: Be Ready for the Unexpected

Every brand dreams of a viral moment. But most aren’t operationally ready when it happens.

Jacob didn’t know Kim would order. But he’d already built the following systems:

System	What It Did	Why It Mattered
Rapid fulfillment SOP	Clear roles and packing process	Prevented bottlenecks under pressure
Email automation	Captured and welcomed new signups instantly	Turned spike into long-term list
Flexible product labeling	Could print custom labels overnight	Made special packaging possible
Social content rhythm	Already posting daily	Allowed him to amplify attention fast

The mistake most dropshippers make?

They over-focus on finding more traffic, and under-prepare for what happens if traffic shows up.

Kim’s post didn’t make Slime Obsidian successful. But it accelerated everything—because the foundation was already stable.

What If Kim Had Complained?

Now here’s a thought experiment.

What if Kim received a broken jar? Or her kids didn’t like the slime? What if the scent was off?

In Jacob’s case, none of that happened. But he had customer service protocols in place anyway:

• Every slime order included care instructions (“If your slime feels stiff, warm it with your hands before use.”)

• Packaging was leak-tested and wrapped in protective materials

• His team replied to inquiries within 12 hours—often less

This is critical for dropshippers: celebrity attention is a double-edged sword. One viral tweet can tank a store. One negative video can kill trust.

So even if you’re shipping from China, your communication buffer must be airtight.

Use tools like:

• Zendesk or Gorgias for quick email replies

• Custom PDF inserts for product care and instructions

• Slack + Trello with your supplier to handle urgent cases

If someone famous ever orders from you, don’t panic. Just over-deliver quietly. Then, if they mention you, scale the story—not the product.

How to Create Your Own “Kim Moment” Without Waiting for Luck

You don’t have to sit around hoping a celebrity stumbles on your store. You can build your own micro-version of the same effect with:

• Influencers — Not every niche needs a Kardashian. A popular YouTuber, podcaster, or Instagram page in your niche can have more relevant impact.

• Custom packaging — Send a care package that actually feels like a gift, not a product pulled off a warehouse shelf.

• Customer delight moments — Occasionally surprise normal buyers with extras, personal notes, or limited variants.

• Turn every viral order into a story — Even if it’s just “a teacher bought 12 units for her class,” that’s content gold.

Jacob’s viral moment didn’t come because he was chasing it. It came because he made every order feel like it mattered.

Innovation on Repeat: Weekly Drops and Creative Sprints

Themed Slime and the Psychology of Surprise

Jacob Karam didn’t just build a product. He built a rhythm.

One of the secrets behind Slime Obsidian’s cult-like following wasn’t just the slime itself—it was the pace at which it evolved. Every week, new colors. New textures. New names. New reasons to return to the store.

His most loyal customers didn’t wait for a sale. They waited for the next idea.

Let’s be clear: slime is not fashion. It’s not seasonal. It’s not even something people “need.” But Jacob treated it like a fast-moving lifestyle product—closer to sneakers or indie cosmetics than a toy.

Here’s how that looked in practice:

• New drops every Friday at 8PM ET

• 2–4 new slime variants per week

• Each slime had a unique name, design, scent, and story

• Old variants rarely returned, turning every drop into a limited release

Example themes over a 6-week period:

Week	Theme	Slime Variants
1	Outer Space	Galaxy Crush, Moon Dust, Nebula Butter
2	Dessert Shop	Birthday Cake Batter, Chocolate Swirl, Lemon Tart
3	Spa Series	Lavender Clouds, Eucalyptus Drizzle, Rose Milk Jelly
4	Neon Night	Glow Slime, UV Purple Blast, Electric Orange
5	Gemstones	Amethyst Stretch, Jade Jelly, Sapphire Cream
6	Beach Vibes	Coconut Whip, Ocean Salt Foam, Sunset Mango

Each theme came with teaser videos, short behind-the-scenes clips, and often an “early look” email to subscribers. Some weeks, Jacob even let fans vote on Instagram Stories to name new slimes.

Why This Works: Anticipation > Advertising

Most dropshippers treat product as something static. You launch it once, write a product description, run some ads, and then hope the data proves it’s a winner.

Jacob flipped the script. He made launch itself the product.

Each Friday drop became a ritual, not a transaction. It gave customers:

• Something to look forward to

• A reason to revisit the site

• A tiny sense of urgency (“I want to get this before it sells out”)

That kind of anticipation builds habitual traffic. And traffic that arrives without ad spend is the most valuable kind of all.

Dropshippers can replicate this—no matter what niche you’re in.

Dropshipping in Sprints, Not Marathons

If there’s one operational insight from Jacob’s model that most sellers overlook, it’s this:

Consistency > Perfection

Instead of trying to create the ultimate, evergreen product that will last forever, Jacob pushed out dozens of “pretty good” products on a regular cadence.

He didn’t wait until everything was flawless. He launched. Watched feedback. Retired what didn’t land. Iterated fast.

That mindset is powerful—especially for small teams or solo operators.

Here's how dropshippers can adopt the same sprint cycle:

Sprint Step	Duration	Example Actions
Ideation	1–2 days	Research Pinterest, TikTok, Google Trends for theme ideas
Curation	1–2 days	Pick 3–5 SKUs or variations under a shared theme
Prep	2–3 days	Write product names, take quick visuals, draft product copy
Drop	1 day	Publish with countdown, social teaser, email push
Observe	3–5 days	Track sales, heatmap data, customer comments
Review	1 day	Kill weak performers, list new ideas for next sprint

Total cycle: 10–14 days per themed release.

You don’t need to invent a new product every time—you just need to present the same core item in a fresh way.

Creative Naming: How a Jar of Goo Became “Galaxy Crush”

A big part of Jacob’s repeatability came from how he named things.

He didn’t say “lavender-scented slime with purple glitter.” He said:

“Lavender Clouds — for the nights you can’t sleep and just need to squish something peaceful.”

A good name + a sensory cue + a little emotional story = a product worth remembering.

Dropshippers often miss this opportunity. They list items with manufacturer-style names like:

• “LED RGB Night Light with Remote Control”

• “Women’s Seamless Push-Up Legging”

• “Kitchen Silicone Oil Brush”

What if instead you wrote:

• “Midnight Glow – Tap to light up your 2AM snack trips.”

• “Power Curve Leggings – Made for workouts that don’t quit at 30 minutes.”

• “Golden Glaze Brush – For your Sunday morning pancakes.”

The item hasn’t changed. But the feeling has. And feelings sell.

Behind the Scenes: Managing Constant Creation

Of course, this level of weekly creativity isn’t easy.

Jacob eventually built a mini content and production schedule to handle it:

• Monday: Design new slime concepts, test mixes

• Tuesday: Film videos of new slimes + prep product copy

• Wednesday: Label printing, packaging supplies restock

• Thursday: Email and TikTok teaser posts

• Friday: Launch at 8PM ET, respond to DMs + pack top orders

This cycle ran every week for over 18 months, and even when he took breaks, his audience knew the rhythm.

You can do the same—even without custom product creation:

• Use Print-on-Demand to release weekly limited edition shirts or mugs

• Bundle existing products into curated kits (e.g. “Work-from-Home Essentials”)

• Launch color variations or seasonal packs (e.g. “Fall Edition” candles)

It’s not about doing more. It’s about doing it on a beat.

Why This Beats Chasing “One Winning Product”

Too many dropshippers are still searching for the product that will “change everything.”

That’s a lottery mindset.

What Jacob built was more like a magazine subscription. People didn’t just want the slime—they wanted the next one, and the one after that. Because each drop was new, but familiar. Predictable, but fresh.

And when something didn’t work? He dropped it. Moved on.

No emotional attachment. Just data + creative flow.

Lessons from the Slime Lab: What You Can Steal Today

After six chapters of slime, scent, glitter, TikTok loops, and surprise celebrity orders, let’s bring it home.

What makes Slime Obsidian more than a lucky accident?

It’s not that Jacob Karam invented slime.
It’s that he repackaged perception.

He transformed something ordinary into something obsessive. That’s the exact job of every dropshipper who wants to build more than just a store.

So, what can you steal from his success—today?

1. Differentiate or Die Trying

You are not competing with just price. You’re competing with scroll fatigue. If your product looks, sounds, or reads like a dozen others in your niche… it’s invisible.

Jacob’s first slimes failed because they were indistinguishable. Once he added scent, texture, and emotional language, they became irresistible.

Your move:

• Add or highlight a sensory element (touch, smell, sound, etc.)

• Rename your product in a way that tells a story

• Use lifestyle photos and videos that go beyond “clean white background”

Example: Instead of “Pet Grooming Brush,” try “Shed Whisperer — A quiet daily ritual your dog will secretly love.”

2. Sell Emotion, Not Just Utility

Why do people buy slime? It’s not logical. It’s emotional.

They buy the sensation. The escape. The satisfying click of a lid and the squish underneath.

What emotional transformation does your product offer?

Your move:

• In your product copy, describe what the user feels like after using it

• Replace “features” with “moments”

• Don’t just list product specs—build scenarios

A nightlight isn’t just “USB-powered and color-changing.” It’s “the glow that softens your 2AM fridge raids.”

The more clearly your product relieves stress, adds pleasure, or creates joy, the less price becomes the customer’s main filter.

3. Create a Rhythm That Builds Loyalty

Jacob’s success came not from one product but from the constant anticipation of the next.

He made product drops part of his brand identity. This meant people didn’t just “shop” Slime Obsidian—they followed it, collected it, built routines around it.

Your move:

• Choose a drop day (e.g. every Thursday or every first of the month)

• Launch themed or seasonal variations—even with minor tweaks

• Use countdowns and sneak peeks to turn interest into action

You’ll gain two things:

• Habitual traffic – customers come back to see what’s new

• Controlled operations – you dictate when demand hits, not your ad budget

4. User Content Isn’t Optional—It’s the Growth Loop

Jacob didn’t just go viral because of his own videos. He created a product experience so satisfying, customers filmed it on their own.

This is how Slime Obsidian scaled organically:

• Buyer films unboxing → gets reposted → inspires new buyers → loop continues

Your move:

• Design packaging worth filming (stickers, textures, thank-you cards)

• Add a small prompt inside the box: “Tag us when you open yours”

• Repost, reply, and build a social wall of customer clips

Even with basic Shopify apps, you can collect UGC on product pages or build Instagram carousels into landing pages.

5. Build for the Breakout Before It Comes

When Kim Kardashian ordered slime, Jacob was ready—not because he expected it, but because he’d already built systems that could absorb a surprise.

If you suddenly got 1,000 orders in a day, what would break?

Would your supplier flake?
Would your product page crash?
Would your inbox explode?

Your move:

• Set up automated tools like Klaviyo or Omnisend to welcome email subscribers instantly

• Work with suppliers who can handle rush production

• Build a simple SOP for high-ticket orders or influencer purchases

• Have one backup fulfillment plan (even if it’s a spreadsheet and some masking tape)

Most “overnight successes” are just well-prepared operators meeting good timing.

6. Stop Waiting for the Perfect Product

Jacob didn’t find “the one.” He created 50+ different slimes in under two years.

Some flopped. Some went viral. Most were just… okay. But he kept going.

Dropshippers who wait for the perfect niche, perfect angle, or perfect conversion rate are just delaying the only thing that creates success: movement.

Your move:

• Test fast. Kill fast. Keep the pace.

• Reuse what's working. Theme it. Color it. Rename it.

• Don’t build a store. Build a momentum machine.

Final Advice: You Don’t Have to Be Jacob—But You Have to Be Real

You might not have his stamina (65+ hours a week). You might not have a warehouse. You might not get a celebrity order.

But you can:

• Show up every week

• Listen to your customers

• Treat every product like it deserves its own story

• Think in systems, not just sales

That’s how brands are built. That’s how stores survive.

Slime Obsidian wasn’t magic. It was mindset.

And if you’re building your own brand right now—even with a boring product or a zero-dollar ad budget—Jacob’s playbook is open.

You just have to start writing your own chapter.

The Slime Playbook for the Rest of Us

Let’s face it—slime probably wasn’t on your product shortlist when you started dropshipping. And you probably didn’t expect to read 6,000+ words about it.

But here you are.

And that’s kind of the point.

Jacob Karam didn’t win because he sold the most high-tech product, or because he gamed the system, or because he had access to something the rest of us don’t. He won because he did what most sellers overlook:

He treated a basic product like it deserved world-class branding.

He didn’t wait until he had capital to create. He created with what he had.
He didn’t chase algorithms—he posted real content, consistently.
He didn’t aim to beat everyone—he aimed to be worth talking about.

And here’s the part that should hit home for every dropshipper reading this:

He built a million-dollar brand on a product you could manufacture for less than $2.

Not a new invention. Not a complex bundle. Just a well-positioned, beautifully packaged, emotionally resonant jar of goo.

So what’s your excuse?

What You Can Do Next—Today

• Before you click away, here’s a checklist you can steal from this entire story:

• Rewrite your product descriptions to emphasize emotion, not just specs

• Name your top product like a brand—not a SKU

• Create 3 TikTok-style videos showing your product in use (no talking, just movement)

• Choose a “drop day” and stick to it weekly or biweekly

• Test 3 small design changes that make your packaging more giftable

• Prepare one “surprise kit” to send to a micro-influencer or creator

• Build a basic launch calendar for the next 4 weeks with fresh angles

And most of all:

• Stop trying to win by doing more of what everyone else is already doing

This Isn’t About Slime.

It’s about leverage.

Not the buzzword kind—the real kind. Where you take something small, polish it, position it, and present it better than anyone else.

Whether you’re selling skincare, tech accessories, kitchen gadgets, or pet gear—the Slime Obsidian blueprint works.

Not because slime is special. But because the storytelling, the cadence, the creativity, and the customer respect were real.

And that’s your edge in dropshipping.