Table of Contents

    How to Use Influencers to Market Pet Products During Christmas

    Author IconBryan Xu

    Introduction – Why Christmas Is the Perfect Time for Pet Influencer Marketing

    pet parents buy gifts for their pets during Christmas and winter holidays

    As snow begins to fall and homes fill with twinkling lights, there’s one group quietly being woven deeper into holiday traditions: our pets. Christmas, long a season of joy and generosity, has evolved in recent years into a multi-species celebration, with dogs, cats, and even bunnies receiving gifts, stockings, and custom outfits alongside their human families.

    According to a report from PR Newswire, more than 70% of pet parents buy gifts for their pets during Christmas and winter holidays. This figure isn’t just a heartwarming statistic—it’s a powerful insight into evolving consumer behavior. Pets are no longer just animals—they’re family members, holiday participants, and emotional anchors, especially during sentimental seasons like Christmas.

    What does this mean for eCommerce brands and dropshippers in the pet niche?

    It means that the holiday season is your most strategic window of opportunity—but not by blasting product ads or shallow discount promos. Instead, the most effective way to tap into this seasonal surge is through influencer marketing, a strategy that mirrors the authenticity and emotionality pet parents crave.

    Pet influencers—whether they’re adorable pugs in pajamas, rescue cats with heart-tugging stories, or everyday pet parents sharing real moments—bring relatability, reach, and resonance. Combined with the holiday spirit, they become trust-powered brand storytellers who can turn pet products into meaningful gifts.

    This guide explores how to leverage influencers during Christmas to elevate your pet brand above the noise. We’ll cover audience psychology, campaign ideas, timing, ethical considerations, and how to build momentum that lasts well beyond December.

    Because when done right, a festive photo of a golden retriever under the tree with your product in its paws isn't just cute—it’s commercial magic.

    Pets wear beautiful cloths for Christmas

    Understanding Your Holiday Pet Parent Audience

    To run a successful influencer campaign around Christmas, you must first deeply understand who your audience is—and how they behave differently during the holiday season. Pet parents are not a monolithic group; they vary in motivation, spending habits, and emotional drivers. Yet during Christmas, their shared intent is unmistakable: to include their pets in the celebrations.

    How Pet Parents Celebrate the Holidays

    Holiday shopping behavior for pets has moved far beyond basic treats or generic chew toys. Today’s pet parents embrace a full festive experience for their animals—from dressing them in Santa-themed hoodies to baking pup-safe cookies and filming “paw-rade” unboxings. According to a survey by SoFi, the following Christmas-specific behaviors are on the rise:

    • 58% of pet owners take holiday photos featuring their pets, often for sharing on social media or printing as greeting cards.

    • 47% decorate their homes with pet-friendly or pet-themed holiday items like paw-shaped stockings or festive feeding mats.

    • 40% buy costumes or outfits for their pets to wear during Christmas events or photo sessions.

    This data isn’t just cute—it’s commercially valuable. It highlights the desire to visually include pets in family traditions, which fuels spending on aesthetic, emotional, and share-worthy items. It also signals that Christmas is not just a gifting season, but a performance season—especially on platforms like TikTok and Instagram.

    Segmenting the Holiday Pet Parent

    To tailor your influencer strategy, it’s critical to divide your audience into buyer personas. Here are three of the most influential:

    The Gifting Enthusiast

    This pet parent sees their furry friend as a child—or at least a best friend. They're deeply emotionally invested and actively look for the perfect “Christmas morning” moment, complete with gifts under the tree and wrapping paper galore.

    Buying triggers:

    • Gift bundles and luxury treats

    • Toys or apparel with festive themes

    • Personalized or customizable items (engraved name tags, monogrammed sweaters)

    Best campaign angle: Heartwarming influencer content that shows pets “opening” gifts or being surprised.

    The Decorator & Social Sharer

    This type treats their pet like a content creator. For them, holidays are photo opportunities, and they will go to great lengths to get that perfect shot.

    Buying triggers:

    • Stylish holiday outfits

    • Accessories that match home decor (think red-and-green leashes or minimalist ornament collars)

    • UGC-worthy packaging or thematic branding

    Best campaign angle: Collaborate with influencers to produce “lookbooks,” tutorials, or behind-the-scenes styling videos for pet holiday shoots.

    The Practical Gifter

    Function matters to this shopper. They want to gift something that’s useful, health-positive, or solves a specific problem, even during the holidays.

    Buying triggers:

    • Winter-safe booties and coats

    • Calming chews for fireworks season

    • Grooming kits or auto-feeders

    Best campaign angle: Focus on utility and well-being, paired with subtle festive framing (e.g., “Give the gift of calm this Christmas”).

    Why Audience Understanding Shapes Influencer Success

    Each buyer type is drawn to different aesthetics, formats, and influencer personas. If you target a Decorator with a dry product demo or a Practical Gifter with a glitzy unboxing, you’ll miss the mark.

    Instead, align your influencer’s tone, style, and audience with the persona you're targeting:

    • A fashion-forward pet influencer for Decorators

    • A “pet parent vlogger” for Gifting Enthusiasts

    • A vet-tech reviewer for Practical Gifters

    When your creative matches your customer psychology, you won’t just get likes—you’ll get sales.

    Choosing the Right Influencers for Christmas Pet Campaigns

    Once you've defined who your ideal pet parent is during the holiday season, the next crucial step is finding the right influencers to represent your brand. Not all influencers are created equal—especially in the pet niche, where trust, relatability, and content alignment are paramount.

    The pet community on social media is one of the most active and loyal segments online. The key is knowing how to match your product, platform, and holiday message with the right influencer type, size, and storytelling style.

    Micro and Mid-Tier Influencers: The Hidden Powerhouses

    Influencer marketing often sparks images of mega-stars with millions of followers. But in the pet niche—especially during Christmas—smaller influencers often outperform the big names.

    A report from Impact.com revealed that pet influencers boast engagement rates upwards of 5%, significantly higher than the average lifestyle or fashion influencers. That’s because:

    • Pet content is more universally loved

    • There’s less ego, more authenticity

    • It taps into community values, not just consumerism

    Micro-influencers (10k–50k followers) offer:

    • Strong niche relevance

    • Loyal audiences

    • Affordable collaboration fees

    Mid-tier influencers (50k–250k followers) deliver:

    • Higher reach with still-personal engagement

    • Good balance between cost and ROI

    • Opportunity for multi-post storytelling

    For a Christmas campaign, especially if you’re on a budget or want to work with several voices, this tier is ideal.

    Platform-Specific Influencer Selection

    Different platforms favor different content styles, and your influencer partnerships should reflect that. Here’s how to choose the right creators per platform for holiday pet marketing:

    TikTok

    Perfect for short-form, emotional storytelling and “reaction-based” trends.

    • Best-fit influencers: Owners of expressive pets, foster/rescue accounts, humorous pet commentary channels

    • Best campaign types:

      • “My dog reacts to opening his gift”

      • “What my cat thinks of her new bed”

      • “POV: your pet got a better Christmas present than you”

    TikTok thrives on genuine emotion, surprise, and humor—use these triggers to go viral.

    Instagram

    Aesthetic visuals and curated moments dominate Instagram, making it great for product lifestyle showcases.

    • Best-fit influencers: Pet photographers, stylish pet owners, themed pet pages

    • Best campaign types:

      • Flat-lay holiday sets with pet + product

      • “How I styled my pet’s holiday look”

      • Swipe-throughs of unboxing + holiday interaction

    Instagram also performs well with carousel content and Reels, so ensure your influencer provides varied formats.

    YouTube

    Ideal for long-form storytelling, gift guides, or deep product demonstrations.

    • Best-fit influencers: Pet care educators, daily vloggers, family content creators with pets

    • Best campaign types:

      • “What I got my pet for Christmas 2025”

      • “Holiday pet product haul & reviews”

      • “DIY Pet Gift Box using XYZ Brand”

    YouTube builds trust and purchase confidence, making it perfect for higher-ticket items or bundled gift boxes.

    Focus on Natural, Story-Driven Content

    Holiday influencer content should never feel forced. The most successful campaigns feature:

    • Real pets with visible joy or curiosity

    • Unscripted moments that viewers can relate to

    • Narratives that mirror the customer’s life, such as “first Christmas with our adopted dog”

    Look for influencers who naturally:

    • Interact with their pets on camera

    • Share personal stories and emotions

    • Embrace a cozy, warm, or humorous tone

    Influencers who already post holiday content—or who have done past successful Christmas campaigns—are more likely to deliver seamless, high-converting assets.

    Creative Christmas Pet Influencer Campaign Ideas

    Holiday influencer marketing isn’t just about handing out discount codes—it's about inviting your audience into a festive story. In the pet niche, where emotion, humor, and cuteness collide, Christmas presents a unique opportunity to create campaigns that spark joy, generate user content, and drive viral engagement.

    Here are four highly effective and emotionally engaging influencer campaign ideas tailored specifically for Christmas pet product marketing in 2025.

    “Pet Gift Swap” – The UGC Holiday Movement

    Imagine this: two pet influencers from different parts of the country (or world) film themselves exchanging surprise Christmas boxes for their pets. Their reactions, unboxing moments, and pet responses become a viral content format that encourages their audiences to do the same.

    Why it works:

    • It builds excitement and mystery (what’s in the box?)

    • Promotes multiple SKUs (via bundles or curated gift sets)

    • Encourages viewers to tag their own swaps or use branded hashtags

    How to execute:

    • Send your top influencers each other’s gift boxes to open live

    • Include customizable elements (like pet name cards or treats)

    • Create a branded hashtag like #PawSwapChristmas

    • Feature select UGC on your own brand channel

    Pro tip: Turn it into a giveaway campaign—audiences can win a “pet swap box” by tagging two other pet parents.

    “Festive Pet Outfit Lookbook” – Fashion Meets Furry

    Christmas outfits for pets have evolved far beyond basic Santa hats. Pet parents now want full holiday ensembles—matching sweaters, reindeer hoods, even elf shoes.

    This campaign taps into fashion-forward influencers who style their pets and shoot aesthetic content that feels like a holiday editorial spread.

    Why it works:

    • Perfect for Instagram, Pinterest, and TikTok reels

    • Highly shareable and “save-worthy” content

    • Encourages pet parents to replicate the look (driving sales)

    How to execute:

    • Create a holiday-themed product bundle: 2–3 outfits + accessories

    • Provide influencers with lookbook prompts (indoor tree setting, snowy backyard scene, fireplace coziness)

    • Use carousel posts or vertical Reels to showcase “Day to Night” festive outfits

    Content ideas:

    • “Holiday party ready” vs. “Christmas morning cozy”

    • “My dog’s top 3 looks for this year’s pet fashion show”

    “12 Days of Paw-mas” – Countdown With a Twist

    Inspired by the classic “12 Days of Christmas,” this campaign builds anticipation through a product-based countdown, with each day featuring a new item or mini-gift revealed by the influencer’s pet.

    Why it works:

    • Keeps your brand in viewers' feeds for nearly two weeks

    • Sparks routine interaction (followers come back daily)

    • Works perfectly for advent calendars, bundled boxes, or product sets

    How to execute:

    • Send influencers a curated 12-item gift box (toys, treats, accessories)

    • Pre-set post schedule for 12 days (short unboxing videos per day)

    • Use countdown graphics and story highlights to track the journey

    • Link each day’s product to your site/store

    Bonus: Encourage followers to “build their own 12-day box” using your catalog.

    “My Pet’s Holiday Morning” – Cozy Storytelling Experience

    This campaign leans into nostalgia and Christmas warmth by documenting a pet’s entire holiday morning—waking up, sniffing stockings, opening gifts, and playing with new toys.

    Why it works:

    • Evokes family holiday traditions (now extended to pets)

    • Aligns with consumer sentimentality and emotional connection

    • Perfect for long-form storytelling (YouTube, TikTok Vlogs, Instagram Reels)

    How to execute:

    • Brief influencers to film “first person” POV-style content from the pet’s eyes

    • Use cozy soundtracks, voiceover narration (“Today is my favorite day of the year!”)

    • Include your product(s) as part of the experience (wrapped in branded paper, hidden in the tree)

    Ideas for content flow:

    • “Santa left me something…”

    • “Best gift ever!”

    • “I ate three treats and knocked over the tree ”

    Aligning Messaging, Products & Packaging to Christmas Themes

    A holiday campaign isn't complete without cohesive storytelling across your product design, packaging, and influencer messaging. During Christmas, shoppers are not just buying pet products—they're buying an experience. To create emotional resonance and stronger conversion rates, your influencer strategy must be backed by a holiday branding ecosystem that feels joyful, thoughtful, and seasonal.

    Create Holiday-Themed Product Bundles

    Consumers love ready-made solutions during busy gift seasons. Instead of promoting single SKUs, curate Christmas gift boxes or bundles that serve specific purposes:

    • “Dog Mom’s Gift Set”

    • “Cat’s Cozy Christmas Kit”

    • “12 Days of Treats” advent-style box

    These bundles allow you to:

    • Increase average order value (AOV)

    • Reduce analysis paralysis by offering pre-selected items

    • Give influencers more diverse content to work with (unboxing, product interaction, etc.)

    Each bundle should be tied to a clear holiday narrative: “Celebrate your dog’s first Christmas with cozy comfort and treats they’ll never forget.”

    Design Festive Packaging That Tells a Story

    Influencer content is only as strong as the visuals they can capture. That’s where seasonal packaging comes in. If your brand can deliver Christmas-ready boxes, tissue paper, or festive insert cards, you’ll amplify both perceived value and shareability.

    Holiday packaging elements to include:

    • Red, green, gold, or winter-neutral tones (like snowy white, forest green)

    • Custom illustrations (e.g., pawprints in the snow, pet versions of Santa or elves)

    • Branded gift tags or “To/From” stickers

    • Tissue paper printed with your logo or holiday slogan

    Sustainable packaging is especially important to modern pet parents. Use biodegradable wraps, recycled kraft boxes, or reusable fabric pouches when possible—this adds both ethical value and visual charm.

    Sync Influencer Messaging With Brand Voice

    Once your products and packaging are holiday-ready, ensure your influencers communicate your seasonal message with clarity and consistency.

    Instead of generic captions like “Check out this toy,” offer message prompts that align with your emotional branding, such as:

    • “My dog isn’t just part of the holidays—he IS the holiday spirit.”

    • “This gift box from [Your Brand] made our Christmas morning unforgettable.”

    • “I never realized how emotional it would be to watch my rescue pup open her first real gift.”

    For influencers, these scripts feel natural—and for customers, they mirror the feelings they want to create with their own pets.

    Include Branded Inserts That Extend the Story

    Go beyond the box by adding tactile or visual content that extends the brand’s holiday message:

    • “Thank you” cards with a Christmas pet pun (“Have a pawsome holiday!”)

    • QR codes linking to your holiday story video, influencer highlight, or special message

    • Holiday checklist or pet care tip sheet for winter wellness

    These small touches aren’t just cute—they strengthen emotional engagement and help turn first-time buyers into brand loyalists.

    Ensure Seamless Integration with Influencer Content

    Before your campaign launches, brief influencers on how to:

    • Showcase the full unboxing experience in one cohesive narrative

    • Highlight emotional moments (e.g., pets sniffing the box, reacting to smells, cuddling with a new item)

    • Include your brand tag and product CTA in natural, story-driven ways

    When your influencer’s content matches the look and feel of your packaging and product messaging, it doesn’t just feel like an ad—it feels like a shared memory.

    Measuring ROI & Campaign KPIs

    You’ve picked the perfect pet influencers, crafted cozy Christmas bundles, and wrapped everything in festive packaging. But now comes the most important question: Did it work?

    To ensure that your influencer marketing during the holidays delivers real returns—not just likes—you need a clear framework to track performance and optimize in real time. Let’s break down exactly what to measure and how to do it effectively.

    Track Conversion with UTM Parameters and Discount Codes

    During the Christmas season, consumers are bombarded with promotions. To stand out and make performance measurable, give each influencer a unique UTM link or discount code.

    Why it works:

    • UTM parameters let you track exact traffic sources inside tools like Google Analytics.

    • Personalized discount codes (e.g., RUDOLPH15) allow you to attribute sales to specific creators and incentivize their audience to act quickly.

    What to track:

    • Total traffic from influencer content

    • Conversion rate from those sessions

    • Revenue per influencer campaign

    • Code usage rate vs. total views or likes

    This gives you quantifiable ROI—and helps you decide which influencers to scale future collaborations with.

    Monitor Engagement, Shares & Saves (Not Just Likes)

    Holiday influencer campaigns aren’t just about direct sales—they’re about building brand equity through content that’s emotional, shareable, and memorable. That’s why you should go beyond vanity metrics.

    Key metrics to prioritize:

    • Saves on Instagram = intent to revisit later (strong signal for gift buying)

    • Shares = virality and endorsement

    • Comments with tagging = organic reach expansion

    • Story replies = one-on-one engagement and feedback

    A post that generates 20 sales is great. But a post that’s saved 1,000 times may result in delayed or referral-based conversions—especially during a multi-week buying window like Christmas.

    Use tools like:

    • Instagram Insights

    • TikTok Creator Analytics

    • Social Blade for influencer channel health

    • Google Analytics for site behavior

    Measure Email Signups and Customer Retargeting Value

    Often, influencer campaigns trigger interest before purchase. Pet owners may visit your site, sign up for updates, or bookmark a product they’ll return to after payday.

    So don’t just ask: “Did they buy today?”
    Also ask: “Did we earn a customer we can nurture?”

    Track:

    • Email opt-in rates after influencer promotions

    • Traffic-to-subscriber conversion (how much influencer traffic you can remarket to)

    • Engagement with follow-up email campaigns (especially if offering late holiday deals or shipping reminders)

    Influencer marketing becomes a top-of-funnel strategy that fills your holiday sales pipeline when followed up with strong remarketing flows via email or SMS.

    Benchmark and Compare Influencer Performance

    Create a simple scorecard for each influencer campaign using standardized metrics. This helps you spot top performers, underperformers, and test new variables.

    Sample KPI categories:

    Metric Example Goal
    UTM-driven sales $500 per post
    Engagement rate 4–6% minimum
    Saves per post 150+
    Code redemption rate 10–15% of views
    New email subscribers 100+ per campaign

    Don’t just compare influencers to each other—compare their cost-per-sale and brand engagement value to your ad spend on other channels (like Facebook Ads). Often, influencer campaigns offer better cost efficiency and longer tail value, especially in emotionally driven niches like pets.

    Use Feedback for Iteration, Not Just Evaluation

    Encourage influencers to share DMs, comments, or replies they receive from their audience about your product or campaign. This qualitative data tells you what pet parents loved, what felt confusing, and what could be done better next time.

    Examples of actionable feedback:

    • “Where can I get this toy?”

    • “I wish it shipped in time for Christmas Eve.”

    • “I didn’t realize it came in different sizes.”

    These nuggets are marketing gold. Use them to:

    • Adjust your product pages

    • Update influencer talking points

    • Shape your holiday FAQs or bundles for next year

    Timing & Logistics for Holiday Influencer Campaigns

    In the world of pet eCommerce, Christmas can make or break your Q4—and the difference often lies not in your product or promotion, but in your planning. Logistics and timing are absolutely critical to the success of any holiday influencer campaign, especially when dealing with physical products, gifting, and tight shipping windows.

    Here’s how to build a holiday timeline that avoids last-minute chaos, maximizes influencer impact, and delights pet parents with on-time, magical experiences.

    Start Planning in October, Execute in Early November

    Christmas shopping starts earlier every year, and your campaign needs to lead—not lag behind—consumer behavior.

    A Statista study showed that nearly 38% of consumers begin holiday shopping before November, and over 60% complete it by early December. That means any influencer campaign launching after December 10th is probably too late to move the needle.

    Holiday prep calendar:

    • October 1–15: Finalize influencer partnerships, confirm campaign concepts

    • October 15–30: Ship products to influencers, finalize packaging assets, coordinate brand messaging

    • November 1–15: Launch influencer content series (Reels, TikToks, YouTube), paid promotions, and UGC contests

    • November 25–30: Leverage Black Friday/Cyber Monday tie-ins

    • December 1–10: Push gift reminder ads + last-call influencer posts

    • Post Dec 10: Shift to “late delivery” alternatives like gift cards or digital downloads

    Build in Shipping Buffers & Customs Clearance Time

    International campaigns or overseas supplier coordination? Add 5–10 buffer days to every leg of the journey.

    Delays from customs, factory bottlenecks, and courier overflows are all extremely common during the holiday rush. You don’t want your influencers to receive products after their content deadlines—or worse, after Christmas.

    Tips to avoid shipping disasters:

    • Use courier shipping (DHL, FedEx) for influencer samples, even if regular customers use standard shipping

    • Pre-stock small batches in US/EU fulfillment hubs if working with overseas agents

    • Communicate delivery deadlines early with both suppliers and influencers

    The cost of express influencer delivery is far less than the opportunity cost of a missed campaign.

    Align Product Experience with Influencer Content Schedule

    There’s nothing worse than an influencer posting about your product and a customer receiving a different or poorly packaged version.

    Brand consistency is vital in holiday marketing—especially when your product is sold as a gift.

    To maintain alignment:

    • Use the same festive packaging for both influencers and buyers

    • Ensure inserts or QR cards are included in all shipments

    • Double-check your fulfillment team has up-to-date SKU photos and labeling instructions

    If possible, give your influencers a preview of what the actual customer experience looks like, so they can mirror it in their storytelling.

    Prepare for a Volume Surge (and Returns)

    Influencer marketing during Christmas often leads to unexpected traffic and order volume—especially if your campaign goes semi-viral.

    To manage it:

    • Pre-stock bestsellers

    • Set up automated low-inventory alerts

    • Assign one team member to monitor influencer DMs and comment sections for order issues

    Don’t forget to prepare for post-Christmas return requests, especially if customers gifted your products and pets didn’t react as expected (yes, that happens!).

    Offer:

    • Easy exchanges

    • Store credit for sizing issues

    • Customer service autoresponders with festive tone

    Ethical & Compliance Considerations for Holiday Pet Influencer Marketing

    Amid all the holiday excitement, warm visuals, and high-volume sales, it’s easy to overlook something essential: ethical and legal compliance. Yet for dropshippers and eCommerce brands selling pet products—especially through influencer marketing—transparency and responsibility aren't optional. They’re the foundation for long-term trust and platform sustainability.

    Let’s explore how to ensure your Christmas pet campaigns stay compliant, authentic, and safe.

    Disclose Sponsored Content Clearly

    Consumers are more influencer-savvy than ever, and regulatory bodies are watching closely. In the U.S., the Federal Trade Commission (FTC) requires influencers to disclose paid partnerships or gifted products clearly and conspicuously—even in stories or short-form videos.

    For holiday content, where emotions run high, audiences expect honesty even more.

    Best practices:

    • Use terms like #ad, #sponsored, or #gifted in the first few lines of captions or videos

    • Avoid ambiguous tags like #thanksXYZ or hiding disclosures at the end of a long caption

    • On video platforms like TikTok or YouTube Shorts, disclosures should appear verbally or on-screen text within the first few seconds

    You should also include disclosure clauses in your influencer contracts to ensure compliance.

    Avoid Overstating Pet Product Claims

    Christmas marketing thrives on emotion—but don’t let that become exaggeration, especially in the pet niche. Products like calming chews, flea treatments, or health supplements are often subject to regulatory scrutiny from bodies like the FDA (in the U.S.) or EFSA (in the EU).

    What to avoid:

    • “Cures separation anxiety” (unless clinically tested)

    • “Vet-approved” without documentation

    • “Guaranteed weight loss” claims

    Instead, reframe benefits as lifestyle improvements:

    • “Helps promote calm during noisy celebrations”

    • “Designed to support healthy digestion in pets over 7 years”

    • “Inspired by vet-formulated ingredients”

    Keep influencer scripts in check—review any pre-written content, and offer safe phrasing guidelines.

    Ensure Your Product Labeling Meets Regional Laws

    If you're selling consumables, supplements, grooming products, or even holiday pet treats, your labels must comply with country-specific laws regarding:

    • Ingredient listing

    • Expiration dates

    • Batch numbers

    • Warnings or disclaimers

    For example:

    • In the U.S., pet supplements may be regulated under NASC (National Animal Supplement Council) guidelines, even if they’re not FDA-approved.

    • In the EU, strict guidelines govern additives, allergens, and labeling even for non-prescription pet goods.

    Influencers can’t fix compliance issues post-sale—so ensure your product is safe, legal, and accurately described before they promote it.

    Be Transparent With Shipping & Holiday Expectations

    During Christmas, delayed deliveries, out-of-stock items, or last-minute substitutions can occur. That’s understandable. What’s not okay is misleading customers.

    Communicate clearly:

    • Last order dates for guaranteed delivery before Christmas

    • If product variants may be replaced due to stock

    • Whether holiday packaging is guaranteed for all orders

    Don’t let your influencer promise something you can’t deliver. Set realistic expectations early, and provide them with up-to-date fulfillment timelines.

    Build Trust Through Honesty, Not Just Hype

    Ethical marketing isn’t a legal checkbox—it’s a competitive advantage. When pet parents trust your brand, they’re more likely to:

    • Follow you year-round

    • Share their experiences online

    • Recommend you to other pet lovers

    Let your Christmas campaign be the beginning of a long-term relationship, not just a seasonal sale.

    Repurposing Holiday Content Beyond Christmas

    A successful Christmas influencer campaign doesn’t need to end on December 25th. In fact, the best-performing brands extract long-term value from short-term content by extending its reach, emotional relevance, and creative assets into the new year. Pet content, especially, has a unique longevity: the bond between humans and their furry companions isn’t seasonal—it’s year-round.

    Here’s how to extend your influencer marketing ROI well beyond the holiday rush.

    Turn Holiday Moments into Evergreen Visual Assets

    Christmas influencer content is packed with warmth, joy, and authenticity—perfect ingredients for storytelling that continues to resonate long after the holiday. Don’t let it disappear into the feed.

    How to repurpose effectively:

    • Clip and re-edit influencer videos into shorter social content for January, February, and beyond

    • Turn carousel or unboxing videos into GIFs or memes to use in welcome email sequences

    • Extract quotes, testimonials, and pet reactions to use in landing pages or product descriptions

    For example, a heartwarming clip of a golden retriever tearing open a Christmas gift can easily be reframed in January as:
    “Did your pup get the gift they deserved? There’s still time…”

    Leverage UGC for Loyalty Campaigns

    Holiday influencer campaigns often generate a ripple of user-generated content (UGC)—from customers sharing their pets' reactions to your product, to those replicating influencer gift ideas.

    Don’t let this content go unnoticed. Instead, create a library of holiday moments and:

    • Reuse them in New Year follow-up emails

    • Feature “Pet of the Month” spotlights using holiday UGC

    • Create a “2025 Holiday Memory Wall” on your website or social channels

    You can even launch a Valentine’s Day teaser using UGC from customers who shared holiday snuggle moments or pet-and-owner matching sweaters.

    Launch a Post-Holiday Welcome Flow Using Influencer Assets

    Many pet parents discover new brands during the holiday rush. Capitalize on this influx by building a post-purchase email flow that uses influencer content to:

    • Reaffirm trust in the product with familiar faces (e.g., “You’ve seen us with @PetLoverJane—now here’s how to get the most from your order!”)

    • Offer helpful tips for using the product into the new year

    • Introduce complementary items (e.g., winter coats in January, supplements in February)

    Using content your customer already recognizes builds consistency, familiarity, and trust—especially important in a category as emotional as pet care.

    Retarget Holiday Viewers with “From Gift to Routine” Campaigns

    The Christmas gift may have been a novelty—but January is the time to turn it into a habit. Use influencer content in retargeting ads or email sequences focused on:

    • Refill reminders (e.g., treats, calming chews, shampoo)

    • Accessories and seasonal follow-ups (e.g., Valentine’s Day, spring travel)

    • New product launches, framed as “what’s next for your pet in 2025”

    Include language like:

    • “Loved your Christmas box? Your pup deserves a Valentine too.”

    • “Now that they’ve tried it, make it part of your daily routine.”

    Build an Annual Campaign Calendar Based on What Worked

    Lastly, use the success of your holiday campaign as a foundation for your full-year influencer strategy.

    Ask:

    • Which influencers drove the most engagement or sales?

    • Which formats (Reels, carousels, unboxings) performed best?

    • Which emotional triggers (nostalgia, humor, cuteness) resonated strongest?

    Use these insights to:

    • Pre-plan future pet product launches

    • Lock in long-term influencer collaborations

    • Craft repeatable frameworks for Valentine’s Day, Easter, Summer, and next Christmas

    Conclusion – Creating Emotional Connections That Convert

    In a world flooded with ads, algorithms, and holiday promotions, pet influencer marketing stands out not because it's flashy—but because it's genuinely heartfelt. The connection between a pet and its owner is timeless, emotional, and deeply personal. When your brand taps into that bond during the Christmas season, you're no longer just selling a product. You’re helping families create memories.

    The fusion of festive storytelling and pet-centered content is powerful. Influencers don't just promote; they humanize your brand. Their pets become symbols of warmth, laughter, comfort—everything the holidays represent. And when your product enters that story, it gains emotional meaning.

    But perhaps the greatest takeaway is this: in 2025, pet parents aren't just looking for another chew toy or festive sweater. They're looking for brands that see their pets the way they do—like family.

    So whether you’re launching a gift box, a holiday treat bundle, or a cozy winter jacket, remember—you’re not selling to pet owners. You’re helping them celebrate love.

    Make your pet product more than just a purchase this Christmas. Make it a memory.

    Back to blog
    Back to Blogs