Global Manicure Market (2025) & 10+ Hot Dropshipping Manicure Products
Learn about the global manicure market you’ll enter in 2025 and discover the best manicure products to dropship for maximum profit.
Global Market Size
The global manicure product market in 2024 is valued at $245.5 billion and it’s projected to value $362.6 billion by 2032 at a CAGR of 4.99%.
The Asia-Pacific region holds a 38% market. The European nail market grows steadily. However, you should note two changes that have been going on for long: One, the number of traditional nail polish users in Europe has been declining since 2015; Two, European consumers are losing interest in traditional nail polish and turning to newer types, such as semi-permanent nail polish and nail gels.
The North America market is expected to grow to $1.506 billion by 2030 with the United States being the largest contributor. Nail polish remains the best-selling products and has a stable demand in North America. It’s also worth the attention that the DIY nail market is expanding there.
Nail Market Trends in 2025
Young Consumers
Gen Z is becoming the driving force behind the nail market. They are open to fashion and individuality, and they’re found to be more willing to spend on beauty products.
Social Media Driven Marketing
Gen Z is more reliant on social media than all the previous generations, it can be told that marketing through social media is an Inevitable trend. If you never gave it a thought before, now is the time. Let’s take Beetles as an example. This emerging brand has implemented a comprehensive social media strategy, and eight platforms are shown on its website homepage. Moreover, it adopts a differentiated approach to each platform. The brand showcases nail art images and application techniques for nail polish on Instagram while highlighting nail designs on TikTok.
Increased Focus on Health and Environmental Protection
The chemical-free nail polish market has grown to $24.3 billion in 2024. It is expected to reach $36 billion by 2032. We should realize consumers’ growing concern for the safety and environmental sustainability of nail products.
Consumers are turning to natural and chemical-free alternatives. In the UK alone, only 22% of consumers now exclusively choose conventional nail polish. And you are encouraged to offer eco-friendly and renewable products and packaging. It increases the costs in the short term and brings higher long-term revenue.
The Rise of the At-Home Nail Trend
Your consumers are placing greater value on the privacy of their nail treatment. DIY nail care allows individuals with creativity and personality in a private setting and the demand for DIY nail products and press-on nails is increasing. You might be surprised to know that the DIY nail product brands like Olive & June and Dashing Diva have shaken up traditional big-name nail brands like OPI.
What Manicure Products to Dropship: 12 inspirations.
Press-On Nails
Press-on nails are easier to apply, portable, and generally more affordable than brush-on nail polish. They also come in a wide variety of designs, which allows customers creative freedom.
It’s crucial not to position press-on nails as a low-end products. Quality and price vary greatly depending on the production methods.
·Mass-produced ones: Most common, offer quick and affordable options but with lower quality.
·Hand-painted ones: Though not fully handcrafted, these nails look more natural.
·Custom handmade ones: Entirely handcrafted based on custom designs, with intricate detailing, sold at a higher price. However, due to the complexity and high production costs, they are rather mainly sold through independent studios, which means, dropshipping high-end press-on nails may not be a good idea.
DIY Nail Kits
DIY Nail Kits typically include all the essential tools needed for nail preparation. Of course, you can design a more comprehensive and diverse combination of tools and materials to differentiate yourself from your competitors.
Nail Polish
Two types of nail polish
·Water-Based Nail Polish
Pros: Non-toxic, safe.
Cons: Less resistant to friction and easily peeled off.
Ideal for: Those who are eco-conscious, pregnant, children, or have brittle nails.
·Oil-Based Nail Polish
Pros: Contains organic solvents, emits a stronger chemical odor
Cons: Longer-lasting wear (Requires nail polish remover for removal), richer color
Ideal for: Those who seek durability and a glossy finish.
UV/LED Nail Lamps
Nail gel cures under UVA light. There are three common types of curing lamps:
·UV lamps: Work with all types of gel polish but have slower curing speeds and a shorter lifespan.
·LED lamps: Work with LED-specific gel polish, cure faster and more evenly, consume less power, and are less damaging to the skin due to lower UVA emissions.
·Hybrid lamps: Combining both UV and LED technology for versatile and efficient curing.
Nail Care
Nail strengtheners and cuticle oils help restore nails and skin with vitamins, plant oils, and proteins.
Nail Decorations
These include stickers, glitter, rhinestones, 3D nail decorations, nail stamping kits, and specialty powders (Aurora powder, holographic powder, chrome powder, etc.).
Nail Gels
Nail Gels offer superior durability than traditional nail polish. Popular options include:
Gel nail polish: Solid color, cat-eye gel, temperature-changing gel, matte gel.
Other essential Gels: Top coat, builder gel, base coat, etc.
Nail Extensions
Nail Extensions are needed when there are short, uneven, or weak natural nails. The acrylic powder mixed with monomer offers a natural extension solution. It’s also used for 3D nail art.
Important: MMA monomer is banned in many countries due to safety concerns.
Electric Nail Drills
They are a perfect choice for those who try to avoid acetone removers for removing gel polish.
Common drill bit materials include tungsten carbide, ceramic, diamond, and sponge. And drill machines come with multiple drill bit shapes, each serving a different function.
Nail Vacuum Dust Collector
Cleaning up nail dust from an electric nail drill can be a hassle. What’s even worse is that dust particles may harm respiratory health. Nail vacuum dust collectors automatically absorb them and almost turn into an essential companion to an electric nail drill.
Multi-Piece Cat Eye Nail Magnet Sets
Cat eye gel polish needs magnets to adjust the metal particles inside to create different effects. Different magnet shapes, widths, and lengths affect the final result.
Instead of buying individual magnets, your customers may prefer a multi-piece cat eye nail magnet set with various shapes and interchangeable heads.
Nail Polish Removers & Steam Nail Polish Removers
Types of Nail Polish Removers
Acetone-based: Strongest but harsh on nails.
Non-acetone: Gentler but less effective.
Plant-based: Safest but has the weakest removal power.
Compared to directly applying nail polish remover to the nails, steam nail polish removers effectively soften the nail polish with the lowest possible concentration of remover solvent with steam, which causes less damage to the natural nails.
Conclusion
Manicure products continue to show steady market growth. Stay updated on the latest trends and identify high-profit dropshipping opportunities, let your dropshipping business be promising and secure.
FAQ
Q: Where is the largest and fastest-growing nail market?
A: The Asia-Pacific. In 2024, this region accounted for 38% of the global nail market. With a young population and a recovering economy, its nail market is expanding rapidly. Meanwhile, it’s also worth noting that the U.S. remains one of the largest markets.
Q: Self-service nail machines sounds high-tech. Should I dropship them?
A: You should know that traditional nail application methods still dominate the market and will keep doing so in the near future. Keep an eye on it for a while for now.
Q: How profitable are nail products?
A: Most nail products have extremely low production costs and profit margins could go above 50%. Nail decorations, in particular, can have a profit margin exceeding 100%.
Q: Where is the major nail product manufacturing industry located?
A: China, the U.S., and South Korea.
